The Vitec Group a UK company which acquired the Manfrotto brand in 1989 has headquarters in Bassano del Grappa, Italy. The Manfrotto company is a principal brand worldwide in the manufacture of both camera supports and lighting stands. Their products are marketed in Canada, France, Germany, Italy, Japan, the U K and the U S
In the late 1960's, an Italian photojournalist, named Lino Manfrotto started designing light stands, light booms, and telescoping rods. He met a technician named Gilberto Battocchio, who working for a mechanical firm located in Bassano in 1972. During 1974, Manfrotto announced its first tripod. As the company started growing, and just 12 years later Manfrotto, already was operating 6 plants located in Bassano, found a spot in Feltre, within the Villapaiera industrail zone, starting up 5 more plants in a two year time frame.
In 1992, the Vitec Group purchased Gitzo, a French Company in 1992, Subsequently they acquired the American Bogen Photo Corporation. in 1993. Vitec Group has chosen to keep the brands separate.
Manfrotto has competition from low end ibrands like Benro, Velbon, and Slik, and additionally on the upscale end from the Miller and Gitzo brands (their own step brother). The Manfrotto company distinguishes its products from the brands of Miller and Slik by not manufacturing one-piece tripods; as their the legs and heads are sold as separate units, but are all interchangeable.
The Manfrotto School of Xcellence was started in 1989, which is an educational source supporting and assisting people in getting closer to the photography and videography world. The website also
markets other Vitec Group photography brands including Lastolite, Elinchrom and Kata
Apr 6, 2011
Yuri's Favorite Photography Gadget: The Manfrotto Monopod
Lino Manfrotto, an Italian photojournalist, began designing light stands, booms, and telescopic rods in the late 1960s. In 1972 Lino Manfrotto met Gilberto Battocchio, a technician working for a Bassano mechanical firm. In 1974, the company introduced its first tripod. The company grew, and in 1986 Manfrotto, already with 6 plants in Bassano, landed in Feltre, in the industrial zone of Villapaiera, establishing 5 plants in the space of two years. Vitec purchased the French company Gitzo in 1992 and the American company Bogen in 1993. Vitec chose to maintain the separate brands as separate lines in its portfolio. In the US, Manfrotto products are distributed by Bogen Imaging under the brand name Bogen/Manfrotto. In Canada, Manfrotto products are distributed by Amplis Foto Inc.
Manfrotto 055XDB Tripod Legs (Black) with 804RC2 3-Way Pan/Tilt Head
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