Ricoh GXR Interchangeable Unit Digital Camera System

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Ricoh GXR Interchangeable Unit Digital Camera System with 3-Inch High-Resolution LCD

>Ricoh GXR Interchangeable Unit Digital Camera System Ricoh announces the development of two new units for the GXR interchangeable unit camera system

Tokyo, Japan, February 23, 2010—Ricoh Co., Ltd. (president and CEO: Shiro Kondo) today announced the development of two new camera units for the GXR interchangeable unit camera system introduced on December 18, 2009.

The GXR is a revolutionary new interchangeable unit camera system in which lenses can be changed by mounting camera units that integrate lens, image sensor, and image processing engine into a single unit. In addition, to fully utilize this system's unique ability to accommodate interchangeable units other than camera units, Ricoh is also investigating possibilities for development of a variety of other devices.

This announcement concerns the introduction of the following two new camera units, as an addition to the two camera units introduced at the same time as the GXR body.

Camera unit RICOH LENS P10 28-300 mm F3.5-5.6 VC* (name tentative)*2

With an original Ricoh noise reduction function and a back-illuminated CMOS sensor, this camera unit expands the photographer's range of expression by making it possible to shoot high-quality images in scenes ranging from low light to bright light. Featuring a high-magnification 10.7x (28-300 mm) optical wide-angle zoom, this unit has 120 frame/second high-speed continuous shooting ability plus a wide range of other functional capabilities such as RAW image recording, image settings adjustable to nine levels, multi-target AF, and much more. Start of sales planned for the summer of 2010.

Camera unit GR LENS A12 28 mm F2.5 (name tentative)*2

Featuring a newly developed 28 mm fixed-focal-length GR LENS, this camera unit achieves high resolution and high imaging power. A 23.6 mm × 15.7 mm (APS-C size) CMOS sensor is used. The combination of this sensor with the GR ENGINE Ⅲ image processing engine enables the camera unit to shoot high-quality images with smooth tone gradations as well as high definition and low noise. There is a manual focus ring that can be used for precise focus adjustments. Start of sales planned for the winter of 2010. We plan to have RICOH LENS P10 28-300 mm F3.5-5.6 VC camera units on display at the CP(+) CAMERA & PHOTO IMAGING SHOW to be held at PACIFICO Yokohama from March 11 (Thu.) to March 14 (Sun.).

*1The "VC" designation indicates that this unit has the vibration correction function developed independently by Ricoh.

*2The names, specifications, and release timing of the above products are subject to change. All of the lens focal lengths in this release are converted to the equivalent values for a 35 mm film camera. The Ricoh GXR is a completely new kind of digital camera - the World’s first “interchangeable unit camera system”. The GXR’s lens, image sensor, and image processing engine are all integrated into an individual camera unit, so the camera body itself does not contain an image sensor, unlike conventional DSLRs. The camera units are then changed by using a slide-in mount system to attach them to the GXR body. Since the image sensor is not exposed when lenses are changed, it’s virtually impossible for dirt and dust to get inside. The Ricoh GXR is also the World’s smallest and lightest digital camera with interchangeable lenses, even smaller than the Micro Four Thirds cameras from Panasonic and Olympus.

Two camera units are being launched with the GXR. The A12 50mm F2.5 MACRO camera unit uses a 12.3 megapixel APS-C size CMOS sensor, while the S10 24-72 mm F2.5-4.4 VC camera unit features a 10 megapixel 1/1.7-inch CCD sensor. The innovative Ricoh GXR will be available in December priced at £419 / €459 / $550 for the body, £600 / €670 / $550 for the 50mm camera unit, £330 / €370 / $440 for the 24-72mm camera unit, £239 / €269 for the external flashgun and £219 / €249 for the electronic viewfinder. There are no kits available on launch, with more camera units promised for 2010.

As of October 2010, there are thirteen (MILC) cameras available from four manufacturers (Olympus, Panasonic, Samsung and Sony), (three from Olympus, four from Panasonic, two from Samsung, and four from Sony), and some similar cameras from other manufacturers (Leica, Ricoh).

A handful of rangefinder cameras support interchangeable lenses. Three digital rangefinders exist, they are the Epson R-D1 (APS-C-sized sensor), the Leica M8 (APS-H-sized sensor), both smaller than 35 mm film rangefinder cameras, and the Leica M9, which is a full-frame camera.


Main features of the new GXR

1. Ideal form for an interchangeable lens camera: The interchangeable unit camera system
・By integrating lens, image sensor, and image processing engine into a single optimized unit, we were able to created a compact camera with interchangeable lenses.
・The adoption of this new system has made it possible to achieve both “pocket size for go-anywhere portability” and “the highest image quality for every photographic situation and subject.”
・Since the image sensor is not exposed when lenses are changed, the camera’s structure makes it inherently difficult for dirt and dust to get inside.
・Putting image processing engines in both the body and the camera units, our focus was on achieving the highest image quality.

2. Elegant design
・For the exterior, we utilized die cast magnesium, which has a strong track record in the GR series, and we covered the surface with a corrosion-resistant “pear-skin” coating. The end result is a body with superior levels of durability, light weight, and feel in hand.
・Building on the operation control designs of the GR series and GX series, the GXR has several types of customizable buttons as well as the new DIRECT button, which the photographer can use to see many current settings at a glance. Sophisticated shooting settings can now be made faster than ever before.
・The directional pad, the three My Settings, the ADJ.lever, and the function buttons all contribute to the even greater operability achieved by the GXR.
・The grip form allows the GXR to be firmly held despite its small size, and the suitably yielding rubber material on the grip surface enables the camera to feel like an integral part of the hand.

3. Even greater power of expression
・The automatic exposure modes include program shift mode, shutter priority mode, and aperture priority mode.
・Picture settings can be customized with nine setting levels for easy creation of a diverse range of images.
・ISO3200 facilitates shooting in low light conditions.

4. Enhanced rapid shooting capabilities help capture fleeting shutter chances
・The Pre-AF function accelerates focusing speed by adjusting the focus to match subject movement.
・The full press snap function shoots at a preset distance for a one-push full-press of the shutter-release button. v ・When shooting subjects up close, the camera automatically switches to macro mode so macro photography can now be enjoyed without having to worry about switching modes.(Auto macro setting)

5. High-definition 3.0-inch 920,000-dot VGA LCD picture display ・The high-resolution LCD picture display provides a wide viewing angle and high contrast. The screen has a fluorine coat to prevent soiling, a hard coat to prevent scratches, and an anti-reflection coat to give excellent visibility even outdoors in bright sunshine. ・With 100% sRGB coverage for color reproduction, the picture display vividly reproduces image colors.

6. Wide range of functions
・Tilt indicator utilizing an acceleration sensor.
・Three grid guides useful for framing images while shooting.
・Image flag function to enable the quick display of specific images from among those in the camera. Up to 20 images can be flagged.
・The new DIRECT screen enabling current settings to be displayed and changed.

7. Features of the GR LENS A12 50 mm F2.5 MACRO camera unit
・This camera unit uses a 23.6 mm×15.7 mm (APS-C size) CMOS sensor with approximately 12.30 megapixels. In combination with image processing engine GR ENGINE III, it achieves high-image-quality photography with high definition, low noise, and smooth tonal gradations.
・A newly developed GR LENS with an 8-group, 9-element configuration (aspherical lens: 1 element, two surfaces) is featured. Representing a further advancement in the GR tradition of high image quality, the lens thoroughly corrects for various types of aberrations. Despite the compact size, it is also a full-fledged macro lens with a floating lens structure. At shooting distances from infinity down to the 1/2x maximum magnification macro range, it achieves strong imaging power all the way to the edge of the frame. In addition, the low level of vignetting means that the photographer can enjoy rich and genuine bokeh effects.
・The manual focus ring is perfect for use in macro photography as it makes highly precise focusing possible. It can also be used to make fine manual adjustments to the focus after autofocus is done.

8. Features of the RICOH LENS S10 24-72 mm F2.5-4.4 VC camera unit
・This camera unit uses a 10.00 megapixel 1/1.7-inch CCD sensor boasting high-sensitivity capabilities enhanced through the adoption of an new process. In combination with advanced image processing engine Smooth Imaging Engine IV, it achieves high-image-quality photography with high definition and low noise.
・The lens is a 24 mm to 72 mm high-performance 3x wide-angle zoom with superior usability. Utilizing a 7-group, 11-element configuration (aspherical lens: 4 elements, 4 surfaces) that includes special low-dispersion lenses, this lens achieves high dimensions of both compactness and imaging power.
・A camera shake correction function (image-sensor-shift type) is used to reduce hand- motion blur.
・The self-retaining lens cap has been a popular GX series option, and a GXR version is available as option LC-2.

9. New options enhance series expandability
・Two soft cases, one for each camera unit.
・The GXR can use the GR DIGITAL III external flash (GF-1), which can do TTL flash using auxiliary flash.
・Convenient for shooting in bright outdoor situations, the newly developed 920,000-dot- equivalent high-definition LCD viewfinder is removable and can be tilted up to 90 degrees. With a 100% field of view, it displays information in the same way as the picture display, thus enabling the photographer to shoot in a film camera style.

10. Functions expanded using firmware ・Function-enhancing firmware releases for the GR DIGITAL series have proved very popular, and this practice will be continued for the GXR. By updating their firmware, GXR owners will be able to use the latest functions.

Shop for the Ricoh Interchangeable Unit Cameras at these stores
Link to Amazon Link to B&H Photo Link to ebay

GXR - Major Specifications

Mode: Auto (flash fires when lighting is poor or subject is backlit), red-eye, on, slow sync, manual, off Range (built-in flash): Refer to camera unit specifications. Flash compensation: ±2.0 EV in increments of 1/2EV or 1/3EV Manual flash amount: FULL, 1/1.4, 1/2, 1/2.8, 1/4, 1/5.6, 1/8, 1/11, 1/16, 1/22, 1/32, 1/64

Picture display:
3.0˝ transparent LCD; approx. 920,000 pixels

Shooting mode:
Auto, program shift, aperture priority, shutter priority, manual, scene (movie, portrait, sports, landscape, nightscape, skew correction) My Settings”

Picture quality:
Fine, Normal, RAW (DNG) *1

SD/SDHC memory card, internal memory (approx. 86 MB)

File size:
Refer to camera unit specifications.

File format:
Photographs: JPEG (Exif Ver. 2.21) *2, RAW (DNG)
Movies: AVI *3 (Open DML Motion JPEG compliant) Compression: JPEG baseline compliant (photographs and movies)

Other shooting options
Continuous shooting (continuous, M-Cont Plus); self-timer (shutter release delay of approx. 10 s or 2 s, or custom setting); interval timer (intervals of 5 s to 1 hour in increments of 5 s) *4; color bracketing; B&W (TE); color space selection; noise reduction; histogram display; framing grid; depth-of-field indicator; tilt indicator; hot shoe

Other playback options:
Auto image rotation (when camera unit attached); multi-frame playback; playback zoom (up to 16 ×); resize

USB 2.0 (High-Speed) Mini-B connector; Mass Storage *5; AV output (NTSC), HDMI connector (Mini HDMI Type C)

Video signal format:

Power source:
DB-90 rechargeable battery (3.6V), AC adapter (AC-5 option; 3.8V)

Battery life:
Refer to camera unit specifications.

Dimensions (W × H × D):
113.9 mm × 70.2 mm × 28.9 mm (excluding projections)

Camera body (excluding battery, memory card, neck strap, and connector cap): 160 g Battery, neck strap, and connector cap: 66 g

Tripod screw hole:

Operating temperature:
0 °C to 40 °C

Date storage time
Approx. 1 week

Operating humidity:
85% or less

Storage temperature:
–20 °C to 60 °C

*1 A JPEG file is also recorded (the JPEG file may be a fine or normal quality file with the same dimensions as the RAW file or a VGA file). RAW files use the standard DNG format promoted by Adobe Systems Incorporated
*2 Compatible with the Design rule for Camera File system (DCF, a JEITA standard) and DPOF. Full compatibility with other devices is not guaranteed.
*3 Audio: PCM 32 kHz, 16 bit monaural
*4 Flash off.
*5 Mass Storage is supported under Windows 2000, Windows XP, Windows Vista, and Mac OS X 10.4–10.5.7.

GXR Options
Product Model
Hood & Adapter *1, *4 HA-3
Wide Conversion Lens *2, *4 DW-6
Teleconversion Lens *2, *4 TC-1
External TTL Flash *1 GF-1
LCD Viewfinder *1 VF-2
Cable Switch CA-1
Soft Case *1, *4 SC-55S
Soft Case *1, *3 SC-55L
Neck Strap *1 ST-3
Self-retaining Lens Cap *1, *4 LC-2
AC Adapter *1 AC-5
Rechargeable Battery *1 DB-90
Battery Charger *1 BJ-9
*1 Newly introduced options.
*2 Hood & adapter required when using the conversion lenses.
*3 For use with GR LENS A12 50 mm F2.5 MACRO
*4 For use with RICOH LENS S10 24-72 mm F2.5-4.4 VC
*All of the focal lengths in this release are converted to the equivalent values for a 35 mm film camera.


>Ricoh GXR Interchangeable Unit Digital Camera System

Ricoh GXR w/ A12 50mm f2.5 Macro Hands-on Video

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