Phase One 645DF Medium Format Digital Camera
September 28, 2009 – Phase One, the world’s leader in open-platform medium format camera systems and solutions, today announced the Phase One 645DF camera.
Engineered in partnership with Mamiya Digital Imaging for superior quality image capture and ease of handling, it sets a new standard for high flash sync speeds –
up to 1/1600 of a second.
Also today, Phase One announced the availability of three new high performance leaf shutter lenses, 55mm, 80mm and 110mm, all f/2.8 and all designed with the Phase One 645DF camera in mind. The lenses are a result of close collaboration with Mamiya Digital Imaging and Schneider Kreuznach (see today’s related announcement).
“Our patent-pending flash sync breakthrough eases working with wide open apertures and fill-in flash on location,” said Jan H. Christiansen, Phase One marketing director. “We already offer the most flexible exposure times ranging from 1/4000 of a second to one full hour. Setting new performance standards is all about expanding creative options for photographers.”
The 645DF camera is the only 645 medium format camera which supports both focal plane and leaf shutters, expanding photographers’ innovative possibilities by leveraging the two shutter technologies seamlessly for world class photography, whether this involves ultrafast flash sync speeds or extremely flexible exposure times.
The new camera introduces many performance improvements over its predecessor. Capture responsiveness and autofocus speed is highly improved giving photographers up to 5 times faster performance in a typical fashion set up.
The 645DF also offers a breakthrough workflow improvement -- custom-shooting modes. For the first time in a medium-format camera, photographers can “dial up” a pre defined mode, where the camera is instantly set up for a given shooting scenario, e.g. product, portrait or landscape photography.
Other workflow enhancements include new tactile buttons, a fully sealed eye-cup eliminating ambient light, improved viewfinder masks, and customizable audio feedback e.g. on focus lock. Several custom functions have been enhanced, without compromising simple navigation.
Freedom to choose the best back for you
Phase One builds flexible, open photographic systems to support a professional’s style, needs and working preference. The Phase One 645DF camera supports the world’s finest digital backs, ensuring freedom of choice and investment protection for years to come. It is compatible with digital backs designed for the Phase One / Mamiya AFD mount, including backs from Phase One, Leaf, Mamiya and others.
Pricing and Availability
The Phase One 645DF camera body starts at $5990/€4290 and is expected to ship Q4, 2009. The new leaf shutter lenses start at $2490/€1790 and are expected to start shipping Q4, 2009. All equipment can be ordered now from Phase One and Leaf dealers.
The Phase One P 30+ Camera System is designed to be a seamless extension of your creativity. Extraordinary capture becomes natural through ease of use and direct control. Shoot digital or film with no lens or back restrictions. Take advantage of the Phase One digital lenses or use your Mamiya 645 AF/AFD or Hasselblad V lenses for an even broader choice.
The fast capture rate and powerful moire control makes the P 30+ digital back an invaluable tool for high fashion and people photographers. Combine this with 31 mega pixel captures and unfailing performance and you have an incredibly strong partner for any challenge. In addition, the capacity to shoot at up to 1600 ISO allows you to capture in extremely low light situations.
1 Hour Exposure - The patent pending XPose+ technology enables noise-free exposures of up to 1 hour. Create fantastic images using extreme light painting or capture great architectural designs at night time.
Live Preview - The scalable focus window supports an effective workflow on large production jobs between the photographer, the art directors and the stylists.
Level Meter - The unique and patented high precision level meter ensures a perfect horizontal setup.
Extraordinary color reproduction - Opticolor+ is a unique image processing algorithm delivering high color accuracy in deep shadows and perfect skin tones.
Noise-free capture - The Dynamic+ technology ensures less noise at all ISO settings and break limits on the ability to work in very low light.
Efficient workflow - Capture One is Phase one's RAW workflow software. Capture One provides an efficient workflow and handles the processing of all RAW files, delivering optimized image quality.
Open platform for shooting digital or film
Multi-mount for wide selection of lenses
Advanced camera integration provides digital optical lens correction
1/4000th of a sec. to 60 min. exposures
Includes precision manufactured 80mm f2.8 AF lens
Superior moire control
New ISO 1600 capacity
Even better image quality
Unlimited burst lengths tethered or untethered
Extreme exposures with XPose+
Brightest, highest resolution viewing screen available
Best in class color Live Preview with virtual shutter
September 30, 2010
Phase One announces investment protection plan
Phase One is offering a guaranteed trade-in scheme for customers wishing to upgrade to newer products. Within 6 months of a new product being launched, existing customers can receive up to 90% of their original purchase price against digital backs and up to 50% against camera bodies and lenses.
About Phase One
Phase One is the world’s leader in open-platform based medium format camera systems and solutions. Phase One medium format cameras, digital backs and lenses are designed to deliver superior quality image capture and investment value. Phase One’s Capture One software helps streamline capture and post-production processes for both medium format and DSLR cameras. Phase One products are known for their quality, flexibility and speed enabling pro photographers shooting in a wide range of formats to achieve their creative visions without compromise.
Phase One is an employee-owned company based in Copenhagen with offices in New York, London, Tokyo, Cologne and Shanghai. For more information about the products, visit the Phase One web site on www.phaseone.com.
Phase One Offers Unique New-Product Investment Protection Plan
Helps Customers Secure their Investments
COPENHAGEN, September 29, 2010 – Phase One, a leading provider of medium format digital camera systems, today announced an unprecedented new-product investment protection plan.
Effective immediately, Phase One is offering customers security when they buy a Phase One product. Now customers are guaranteed first class investment protection should they wish to upgrade to future Phase One innovations as new products are launched over the coming years.
Eligible customers who have purchased their products from an authorized Phase One partner and wish to upgrade to a new product within 6 months of its official launch, are guaranteed to receive:
- 90 percent of their original purchase price against any new Phase One digital back launched at a higher price within 18 months of the original purchase date.
- 50 percent of their original purchase price against any new Phase One camera body launched at a higher price within 24 months of the original purchase date.
- 50 percent of their original purchase price against any new Phase One or Schneider Kreuznach lens for the Phase One 645 camera platform launched at a higher price within 24 months of the original purchase date.
“Engineering and development is Phase One’s biggest investment,” said Henrik O. Håkonsson, CEO and President of Phase One. “And we are eager to reward customers who have faith in us and invest in our products. Through this Loyalty & Investment Program, we are inviting them to share the benefits of our passion for driving technical breakthroughs and delivering the best possible products to market.”
Phase One professional camera equipment is available only through authorized Phase One partners worldwide. For further details, including how the protection plan works for the purchase of fully-configured camera systems, please see the partner closest to you: http://www.phaseone.com/en/Try-and-buy/Partner-Locator.aspx.