Lomography Medium Format Camera Solutions

Diana F+ Medium Format Film Camera - Front
Diana F+ Medium Format Film Camera - Front

Diana F+ Medium Format Film Cameras - Retaining the lo-fi, soft-focus qualities of the original 60s medium-format plastic Diana, and hosting new features for more creative options!

Lomography is the commercial trademark of Lomographische AG, Austria for products and services related to photography. The name is inspired by the former state-run optics manufacturer LOMO PLC of Saint Petersburg, Russia. LOMO PLC created and produced the 35 mm LOMO LC-A Compact Automat camera — which became the centerpiece of Lomography's marketing and sales activities. This camera was loosely based upon the Cosina CX-1 and introduced in the early 1980s.

Diana F+ Medium Format Film Camera - Left Angle
Diana F+ Medium Format Film Camera  - Left Front  Angle

In 1991, the Austrian founders of Lomography discovered the Lomo LC-A. As the company states, they were "charmed by the unique, colorful, and sometimes blurry" images that the camera produced. After a series of international art exhibitions and aggressive marketing work, Lomography signed an exclusive distribution agreement with LOMO PLC — thereby becoming the sole distributor of all Lomo LC-A cameras outside of the Soviet Union. This monopolistic agreement, their viral/tribal marketing strategies and pricing philosophy have generated controversy.

Diana F+ Medium Format Film Camera - Back Angle
Diana F+ Medium Format Film Camera  - Back Angle

Lomography emphasizes casual, snapshot photography. Characteristics such as over-saturated colors, off-kilter exposure, blurring, "happy accidents," and alternative film processing are often considered part of the "Lomographic Technique." Users are encouraged to take a lighthearted approach to their photography, and use these techniques to document everyday life, as the Lomo LC-A's small size, simple controls, and ability to shoot in low light encourages candid photography, photo reportage, and photo vérité through the much-touted "10 Rules."

Diana F+ Medium Format Film Camera - Back
Diana F+ Medium Format Film Camera  - Back

Since the introduction of the original Lomo LC-A, Lomography has produced and marketed an entire line of their own branded analog cameras. Most Lomographic cameras are designed to produce a single photographic effect. For example, the Lomography Fisheye camera features a built-in wide-angle lens, and shoots fisheye-distorted photos. In 2005, production of the original Lomo LC-A was discontinued. Its replacement, the LC-A+, was introduced in Fall 2006. The new camera, made in China rather than Russia, featured the original Russian lens manufactured by LOMO PLC. This changed as of mid-2007 with the lens now made in China as well. 

Similar to Eastman Kodak's concept of the "Kodak moment," the Lomography motto of "don't think, just shoot" presumes spontaneity, close-ups, and ubiquity, while deemphasizing formal technique. Typical lomography cameras are deliberately low-fidelity and inexpensively constructed. Some cameras make use of multiple lenses and rainbow-colored flashes, or exhibit extreme optical distortions and even light leaks.

Lomography 120CFN Medium Format Viewfinder Fixed Focus Camera Starte

Medium Format 120 Roll film CameraLomography 120CFN Medium Format Viewfinder Fixed Focus Camera Starter Kit with Built-in Lens and Color Flash.

Still retaining all of those fabulous and unique features that make the Holga world famous, the Holga CFN Starter Kit takes Holga photography to the next level. This remarkable camera has many fascinating features. By rotating its color wheel, you can tint your flash with yellow, red, blue, or clear gels.

Lomography Fisheye camera
The incredible color-flash technology has been extended to the medium-format Holga. Using a combination of colored flash light and a long shutter exposure, this revolutionary item can create some of the most mind-blowing images that you have ever seen. When this feature is paired with Holga's characteristics (soft focus, light leaks, vignetting), the results can be awesome. A "B" (Bulb) setting holds the shutter open for dreamy, natural background, flashed foreground images, or exciting nighttime long exposures. A standard 1/4" x 20 tripod nut holds your Holga steady, and a 6x6 plastic mask yields tighter, sharper images. • Color Flash Wheel A plastic wheel assembly inside the flash allows you to choose one of three permanently mounted color gels (yellow, blue, red) or a clear flash. For ease and pleasure, the colors are labeled on top of the camera as well. • 6x6 Interior Mask Traditionally, the Holga used a small plastic mask to take 6x4.5 images. This reduced the maximum area inside the camera to a rectangular portrait format. It also served to keep the film tight, protect it from scratches, and hold the batteries inside. Those who chose to shoot the square 6x6 format (basically everyone who wanted to really shoot with Holga), had to suffer through rough-shod film and falling batteries. No more! The 6x6 mask, like its 6x4.5 brother, keeps everything in place.
Lomography Diana + Edelweiss Edition Medium Format

Medium Format 120 Roll film CameraLomography Diana + Edelweiss Edition Medium Format 120 Manual Focus Camera with Built-in Lens (White). Diana + Edelweiss Edition - Here's a classic that has been improved. This cult camera enjoyed incredible success in the 60s and has now been resurrected for a new generation of camera lovers. This unique and fun camera offers the user an easy way to shoot medium format film. It's a simple camera with plastic lens, only two shutter settings (daylight & "B") and three aperture choices. It's a manual focus camera that can be used to create some stunning "low res" images. Load up and you're ready to go. This Diana, however, offers a removable lens revealing a tiny aperture for pinhole photography. In addition, the camera has a standard tripod socket and shutter lock so you can do long exposures without worrying about "camera shake". • Two image formats (12 or 16 square shots on a standard 120 roll) • Panoramic shooting • Shutter lock for long exposures Buy the Diana Edelweiss Camera at •

Lomography Diana F+ Fixed Focus Medium Format Camera with 75mm Lens

Medium Format 120 Roll film CameraLomography Diana F+ Fixed Focus Medium Format Camera with 75mm Lens and Removable Flash Unit. Dating back to the early 1960's, the all-plastic Diana camera is a cult legend -famous for its its dreamy, radiant, and lo-fi images.

The brand new Diana+ is a faithful reproduction and a loving homage to the classic Diana - with a few new features tossed in. Its plastic lens, 2 shutter settings (daylight & "B"), 3 aperture settings, and manual focus are all hallmarks of the original Diana. But on top of that, the Diana+ offers a removable lens and super-small aperture for pinhole images, two image formats (12 or 16 square shots on a standard 120 roll), an endless panorama feature that allows for unlimited and nearly seamless panoramic shots, and both a standard tripod thread & shutter lock for easy shake-free long exposures.

Each package includes the beautiful "Diana Vignettes" book - packed with over 200 pages of Diana history, Diana+ images, and truly off-the-wall short stories. Uses all varieties of medium format 120 film. The Big Picture (Forget All About It) Seriously, just put it all out of your mind. We'll no longer look for the big picture, and there will be no more getting an overview or stepping back to take it all in. All of these concepts imply an abrupt halt to activity - a conscious pause of your natural drive and instincts. As we say day in and day out: Be fast. Who's got the time to consider the implications when close to a million tremendous potential photos are streaming right past your nose? Buy the Diana F Camera at •

Lomography Holga Starter Kit - 120SF Medium Format Viewfinder Fixed Focus Camera w/ Lens & FlashMedium Format 120 Roll film CameraLomography Holga Starter Kit - 120SF Medium Format Viewfinder Fixed Focus Camera w/ Lens & Flash. From its humble creation in 1982, the Holga has grown into a globe-spanning cult item, able to capture the most unique photographic treasures that you have ever seen. Pick up the Holga, free yourself from the rules, and shoot your heart out. The famous Medium-format dynamo, now with a built in flash and color-gel filters! Prepare to employ your trusty Holga day or night as the flash opens up new worlds of low-light images with the beloved Holga effects, soft focus, double-exposures, streaming colors, intense vignetting and unpredictable light leaks. A "B" setting keeps the shutter open for as long as you like, and the dandy new tripod thread allows for smooth tripod mounting. "Mes Vacances Avec Holga" Photo Book by Frederic Lebain: A self-taught photographer, Mr. Lebain first saw the Holga 4 years ago in a New York photo shop. Since then, he has become one of the premier Holga artists in the world, holding exhibitions throughout Europe and Asia and being published in the venerable likes of Jalouse and DS Magazine. This 90 page book is a visual chronicle of Mr. Lebain's travels over the past few years, as told through his very finest Holga images. Softcover. Published by the Lomographic Society, 2002 More Info.

Current models marketed by Lomographische AG include

  • Lomo LC-A
  • Diana
  • Holga
  • Holga 35mm
  • Actionsampler
  • Frogeye
  • Pop-9
  • Oktomat
  • Fisheye
  • Fisheye2
  • Colorsplash
  • Colorsplash Flash
  • F-stop Bang
  • SuperSampler
  • Horizon 202
  • Seagull TLR
  • Smena 8M
The company also resells dead stock Polaroid cameras and Russian dead stock - the sort normally acquired at "quirky, old-school camera shops," as the company's web site puts it.

The Lomo LC-A lens effect can be digitally emulated with photo-editing software such as GIMP or Photoshop. In addition, the company's promotional web site for Lomography showcases many high-contrast photographs - with unusual saturation and color - that were created using the technique called cross processing in which film intended for developing in slide chemistry (E-6) is processed in photographic negative chemistry (C-41), and vice versa. This technique can be employed with any film camera and can be somewhat mimicked with digital software as well.

Shop for Lomography Medium Format Cameras at These Stores
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