The company was first established as National Motor in 1937 in Bupyeong-gu, Incheon, South Korea. The name was changed to Saenara Motor in November 1962.Saenara was assembling and selling Datsun's Bluebird P310. Very first automobile company in Korea, Saenara was equipped with modern assembly facilities, and was established after the Automobile Industry Promotion Policy was announced by the South Korean government in 1962. Saenara Motor was then bought by Shinjin Industrial in 1965, which changed its name to Shinjin Motor after establishing collaborations with Toyota. Shinjin range included various Toyota models, such as the Publica, T40 Corona and Crown.
It sold most of its assets in 2001 to General Motors, after running into financial difficulties, becoming a subsidiary of the American company and in 2011, it was replaced by GM Korea.
Video - Daewoo Story
Daewoo Royale (1983-1991)
The Daewoo Royale is a series of Executive cars that was produced by Daewoo in South Korea from 1983, being replaced by the Daewoo Prince in 1991, although production of the top-line Daewoo Imperial continued until 1993. The Royale's predecessor was launched in 1972 by General Motors Korea (GMK) as the Rekord, becoming the Saehan Rekord in 1976 when Saehan Motors replaced GMK, until production ended in 1978. This car was a version of the German Opel Rekord D.
Daewoo Espero (1990-1997)
The Daewoo Espero (also known as Daewoo Aranos in some Spanish-speaking countries) is a four-door, five-seater mid-sized notchback saloon produced by South Korean Daewoo Motors from September 1990 to 1997. It was technically based on the GM J platform. The body was designed by Italdesign. The car was equipped with Holden-built GM Family
engines. The Espero was replaced by the Daewoo Leganza in 1997.
The Espero was renamed Aranos in some but not all Spanish-speaking countries (not in Argentina and Chile for instance), since the word Espero means "I wait" in Spanish. Such a name was deemed less than marketable.
Daewoo Prince (1991-1997)
The Daewoo Prince is a mid-size luxury car that was produced by Daewoo in South Korea between 1991 and 1997. The car was based on the rear-wheel drive Opel Rekord E, although the body was of Daewoo design, as opposed to the Opel-designed, Holden-manufactured body of the Prince's Royale predecessor. The Prince was powered by 1.8- and 2.0-litre Opel Family II four-cylinder engines. The Prince spawned two additional variants, the Daewoo Brougham and the Daewoo Super Salon, all three replaced by the Daewoo Chairman in 1997.
Daewoo Leganza (1997-2002
The Daewoo Leganza is a mid-size sedan produced by Daewoo between 1997 and 2002. Its internal development name was V100, under which it and its platform (not directly shared with any other model) are also known.
The name Leganza originated from the combination of two Italian words – elegante (elegant) and forza (power).
The Leganza was a part of Daewoo's effort to develop a lineup of proprietary vehicles to replace previous GM-licensed models. Sister projects to the V100 are the T100 Daewoo Lanos and J100 Daewoo Nubira. The development of "x100" cars involved the work of many subcontractors and suppliers. This involved, among others, ZF with regard to transmissions, Holden concerning the engines and Dr. Ulrich Bez supervising design efforts.
Daewoo Nubira (1997-2004
Daewoo Nubira was a car model from the South Korean car brand GM Daewoo introduced in 1997 . The name Nubira is Korean and means "driving around the world". Today, the model is only being built by GM Korea's Vietnamese subsidiary , GM Daewoo Vidamco , which it has done since 1998 .
Daewoo Veritas (2008-2011)
Holden exported Caprices to South Korea in 2008, rebadged as the Daewoo Veritas, after showcasing a pre-production Daewoo L4X in 2007. Like the Buick Park Avenue in China, the Veritas had the V6 engine only, and featured a modified rear floor to accommodate the electrically adjustable rear seats incorporating a massage function. The headrests were electrically adjustable, but the dual headrest-mounted LCD screens from the Holden Caprice were replaced with a single, ceiling-mounted screen from the VE Holden Calais-V. The Veritas was discontinued in 2011, when the Daewoo brand was shuttered in Korea.
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