Chrysler was first organized as the Chrysler Corporation in 1925. From 1998 to 2007, Chrysler and its subsidiaries were part of the German based DaimlerChrysler AG (now Daimler AG). On January 1, 2014, Fiat S.p.A reported an arrangement to buy the balance of Chrysler from the United Auto Workers retiree wellbeing trust. The arrangement was finished on January 21, 2014, making Chrysler Group a Fiat S.p.A. sbisidiary. In May 2014, Fiat Chrysler Automobiles, NV was created up by combining Fiat S.p.A. into the organization. This was finished in August 2014. Chrysler Group LLC was a subsidiary until December 15, 2014, when the company was renamed FCA US LLC, in reflecting the Fiat-Chrysler merger
The company was founded by Walter Chrysler (1875–1940) on June 6, 1925, when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation
After founding the company, Walter Chrysler used the General Motors brand diversification and hierarchy strategy that he had seen working for Buick, and acquired Fargo Trucks and Dodge Brothers, and created the Plymouth and DeSoto brands in 1928. Facing postwar declines in market share, productivity, and profitability, as GM and Ford were growing, Chrysler borrowed $250 million in 1954 from Prudential Insurance to pay for expansion and updated car designs.
Chrysler expanded into Europe by taking control of French, British and Spanish auto companies in the 1960s; Chrysler Europe was sold in 1978 to PSA Peugeot Citroën for $1. The company struggled to adapt to changing markets, increased U.S. import competition, and safety and environmental regulation in the 1970s. It began an engineering partnership with Mitsubishi Motors, and began selling Mitsubishi vehicles branded as Dodge and Plymouth in North America.
On the verge of bankruptcy in the late 1970s, it was saved by $1.5 billion in loan guarantees from the U.S. government. New CEO Lee Iacocca was credited with returning the company to profitability in the 1980s. FCA US LLC, otherwise called
Fiat Chrysler or basically Chrysler, is the American subsidiary of
Fiat Chrysler vehicles N.V., an Italian controlled car maker registered in the Netherlands with its headquarters in London, U.K. for tax purposes. FCA US is a member of the "Big Three" American car makers. FCA US is headquartered in Auburn Hills, Michigan and sells vehicles throughout the world under its Chrysler flagship brand, and also sells the Dodge, Jeep, and Ram Trucks. Additional major divisions include Mopar, its car parts and adornments division, and SRT, its performance car division.
The Chrysler B-70 was announced in January 1924. It replaced the Maxwell-Chalmers models, the organization that Walter P. Chrysler had previously reorganized.
1923 Maxwell Chalmers
1926 Chrysler Model B70
1926 Chrysler Model 58
Chrysler Airflow (1934-1937)
1934 Chrysler Airflow Limosine
1935 Chrysler Airflow Sedan
The Chrysler Airflow is a full-size car produced by Chrysler from 1934 to 1937. The Airflow was one of the first full-size American production car to use streamlining as a basis for building a sleeker automobile, one less susceptible to air resistance. Chrysler made a significant effort at a fundamental change in automotive design with the Chrysler Airflow, but it was ultimately a commercial failure.
Chrysler Airstream (1935-1937)
1935 Chrysler Airstream
1936 Chrysler Airstream
The Chrysler Airstream was an automobile produced by Chrysler in 1935 and 1936. The Airstream was a conventional looking automobile that was trimmed to evoke a feeling of streamlined design, and was a smaller luxury car to the larger Imperial. A similar car, with the same Airstream name was also sold by Chrysler's companion brand DeSoto during the period.
Chrysler Imperial (1928-1954) (1990-1993)
1928 Chrysler Imperial Sedan
1939 Chrysler Imperial Wagon
1954 Chrysler Imperial
1959 Chrysler Imperial
The Chrysler Imperial, introduced in 1926, was Chrysler's top-of-the-line vehicle for much of its history. Models were produced with the Chrysler name until 1954, and again from 1990 to 1993. The company positioned the cars as a prestige marque to rival Cadillac, Lincoln, Duesenberg, Pierce Arrow, Cord, and Packard. According to Antique Automobile, "The adjective ‘imperial’ according to Webster’s Dictionary means sovereign, supreme, superior or of unusual size or excellence. The word imperial thus justly befits Chrysler’s highest priced model."
With a custom-manufactured body from LeBaron or Briggs, a 145-inch wheelbase, a 125-hordepower motor and a sticker price of $3,145, a typical early 1930s Imperial matched a Duesenberg in style, however cost just about a third.
Chrysler Royal (1937-1942)
1939 Chrysler Royal
1941 Chrysler Royal
1942 Chrysler Royal
The Chrysler Royal is a full-size car that was produced by Chrysler. The Royal name first appeared in 1933 as the model name for the CT series. Features included sweeping fenders, rear suicide doors, dual windshield wipers, dual taillights and dual chrome trumpet horns
Chrysler Saratoga (1939-1942)
1942 Chrysler Saratoga
The Saratoga nameplate first appeared in 1939 and was applied to Chrysler's most expensive full-size eight-cylinder models, above that of the Imperial and the New Yorker. It was available as a four-door sedan and the Hayes-bodied club coupe. Sedan prices for the 1939 C23 eight-cylinder sedans were Imperial US$1,198, New Yorker US$1,298 and Saratoga US$1,443. Full wheel covers were standard on the Saratoga.
Chrysler Saratoga (1946-1952)
1947 Chrysler Saratoga
1952 Chrysler Saratoga
The Saratoga nameplate returned for 1946, positioned as Chrysler’s least expensive eight-cylinder model, in a full array of body styles, and was related to the Chrysler Windsor and the DeSoto Custom. Annual styling changes were almost non-existent between 1946 and the "First Series" 1949 Chryslers. Because of government restrictions on manufacturer source goods, Chrysler offered white steel "beauty rings" on its car wheels to give the appearance of wide white wall tires. White wall tires as an option returned in 1947. Fluid Drive continued but the four speed semi-automatic was now offered.
Chrysler Saratoga (1957-1965)
1957 Chrysler Saratoga
1964 Chrysler Saratoga
Chrysler reused the Saratoga nameplate in 1957 as part of its "Forward Look" styling by Virgil Exner. Again, the Saratoga was positioned between the base Windsor and top New Yorkers models, and was related to the DeSoto Firedome, but received trim upgrades and better appointments inside the passenger compartment. The base V8 in the Saratoga was a cast-iron poly head block V8 shared with the Windsor. Chrysler’s highly praised Hemi was not available as an option. Early 1957 models featured dual headlights, with quad-headlights as an option where permitted by state law. By the model year's end all Saratogas were outfitted with quad headlights.
Chrysler Saratoga (1989-1995)
1991 Chrysler Saratoga
The Saratoga name was revived in 1989 when Chrysler rebadged its Dodge Spirit sedan for export to Europe. Marketing of this Saratoga was officially discontinued in 1993, but the Saratoga continued being built and exported, and parts unique to it continued being catalogued through the 1995 end of A-body production.
Chrysler Windsor (1939-1961)
1949 Chrysler Windsor 4 door
1953 Chrysler Windsor
1956 Chrysler Windsor
1961 Chrysler Windsor
The Chrysler Windsor is a full-size car which was built by Chrysler from 1939 through to the 1960s. The final Chrysler Windsor sold in the United States was produced in 1961, but production in Canada continued until 1966. The Canadian 1961 to 1966 Windsor model was for all intents and purposes the equivalent of the Chrysler Newport in the United States.
The Windsor was positioned above the entry-level Royal from 1939 to 1950. With the demise of the Royal for the 1951 model year the Windsor became Chrysler's price leader through to 1960. For the 1961 model year the Chrysler Newport was made the marque's price leader with the Windsor positioned one level above the Newport. Chrysler replaced the Windsor name in 1962 with the introduction of the non-lettered series Chrysler 300
Chrysler Newport (1940-1941)(1950)(1961-1981)
1950 Chrysler Newport Town & Country
1981 Chrysler Newport
1981 Chrysler Newport
The first Newport, known as the Chrysler Newport Phaeton, was produced during 1940 and 1941. It was a dual-cowl phaeton that used the "Chrysler Spitfire" 143 hp (107 kW; 145 PS) L-head straight-8 engine with dual carburetors coupled to a three-speed manual transmission. The Newport was based upon the Chrysler New Yorker, and was designed by LeBaron
/ Briggs Manufacturing Company designer Ralph Roberts.
The Newport name was used during the 1950 model year to designate the two-door
hardtop (no B-pillar) body style in Chrysler's lineup. The Newport version was
available as the Windsor and New Yorker.
In 1961, the Newport was available as a two-door convertible, two-door hardtop,
four-door sedan, four-door hardtop and four-door station wagon. All Newports could have been ordered with the 413 either single or dual four-bbl carbs
and most of the 300 letter car options, except the four bucket seats, center
console, and tachometer. Station wagons from 1961 through 1964 featured hardtop
body styling, with no "B" pillar.
Chrysler New Yorker (1940-1996)
1940 Chrysler New Yorker Highlander
1947 Chrysler New Yorker
1953 Chrysler New Yorker
1955 Chrysler New Yorker
1996 Chrysler New Yorker
The Chrysler New Yorker is an automobile model which was produced by Chrysler from 1940 to 1996, serving for several years as the brand's flagship model. A trim level named the "New York Special" first appeared in 1938 and the "New Yorker" name debuted in 1939. Until its discontinuation in 1996, the New Yorker had made its mark as the longest-running American car nameplate.
The New Yorker name helped define the Chrysler brand as a maker of upscale models, priced and equipped above mainstream brands like Ford, Chevrolet/Pontiac, and Dodge/Plymouth, but below full luxury brands like Cadillac, Lincoln and Packard. During the New Yorker's tenure, it competed against upper level models from Buick, Oldsmobile and Mercury.
There are 14 generations of the New Yorker
1963-1970: Chrysler vehicles gracefully evolved through the '60s - tailfins vanished, large autos became more refined - and 1963 New Yorker advertising promised that there were "junior versions to compromise your investment." The 1963 Chrysler 300-J kept up the brand's style-in addition to speed image with standard cowhide interiors, Ram induction manifolds, and heavy duty torsion bars; a special-edition Pace Setter convertible began the Indianapolis 500.
By 1965, Chrysler sales had expanded 65 percent and the brand moved from eleventh to ninth place in national rankings. Models extended from the "affordable luxury" of the Newport vehicles (with no less than 376 trim and color choices), through the high-end New Yorker to the sporty Chrysler 300 with its 440-cubic-inch V-8.
1980-1987: The "back to basics" era peaked with the 1984 preview of the minivan. Chrysler Corporation's most useful vehicle became its most popular and led to the revival of Chrysler Town and Country marque on an upmarket
1988-1998: In the late 1980s, fresh Chrysler leadership, resolved to return the brand to its engineering roots and excellence of design, chose to make an altogether new line of "Euro-Japanese-ethic" autos - and developed platform groups to reasonably and quickly get the job done. The new product logic was reflected in the development of concept autos such as the 1988 Portofino and the 1989 Millennium.
Chrysler Cordoba (1975-1983)
1975 Chrysler Cordoba
1983 Chrysler Cordoba
1971-1979: One design highlight in Chrysler's fast evolving 1970s lineup was the Cordoba - a 115-inch wheelbase coupe labeled as "the new Chrysler's small car." With its Jaguar-style front end, formal roofline and stand-out rectangular taillamps, it turned in to one of the era's most noteworthy autos - alongside the TV advertisements featuring performer Ricardo Montalban lauding the virtues of its "rich Corinthian interior leather. Cordobas sold better than to all other Chrysler models combined, inspiring other new, "smallerr" Chrysler designs, such as the LeBaron Medallion coupe
Chrysler Fifth Avenue (1984-1989)
1984 Chrysler Fifth Avenue
1986 Chrysler Fifth Avenue
The Fifth Avenue name was first used in 1979 on an upmarket sub-model of the R-body Chrysler New Yorker sedan. This generation of Chrysler, although already smaller than its maximum size in the mid 1970s, was still V8-powered and rear wheel drive. The R-body rode on a 118.5-inch (3,010 mm) wheelbase, which was still considerably longer than its downsized GM and Ford competitors. For 1979, ordering the New Yorker Fifth Avenue Edition package got the buyer a car finished in two-tone beige with matching leather interior
Chrysler 300 (1955-1965)
1955 Chrysler 300
1957 Chrysler 300 C
1965 Chrysler 300
The Chrysler 300 "letter series" are high-performance personal luxury cars that were built by Chrysler in the U.S. from 1955 to 1965. After the initial year, which was named C-300, the 1956 cars were designated 300B. Successive model years were given the next letter of the alphabet as a suffix (skipping "i"), reaching the 300L by 1965, after which the model was dropped.
Chrysler 300M (1999-2004)
1999 Chrysler 300M
2004 Chrysler 300M
The Chrysler 300M is a full-size luxury sedan that was produced by DaimlerChrysler from 1999 to 2004. It is a front-wheel drive, 255 hp (190 kW; 259 PS) V6 engined car using the Chrysler LH platform. It was 10 inches shorter than the Chrysler Concorde to make it exportable to Europe as a sports sedan, and was priced above the Concorde. The 300M was positioned just below the flagship LHS (1999–2001), and Concorde Limited (2002–2004).
Chrysler 300 (2004-present)
2006 Chrysler 300 C
2006 Chrysler 300 C
2006 Chrysler 300 C
Chrysler 300 Limo
2012 Chrysler 300 SRT8
2018 Chrysler 300C
2019 Chrysler 300C
The new millennium introduced a full decade of design and innovation achievements for Chrysler, most outstandingly the dispatch of the notorious Chrysler 300C-the newest generation in a long family of champion 300s manufactured for excitement since 1955. When it was released in 2005, the sensational 300C caught the eyes of the automotive world. What's more, shone another focus on awesome American design.
2010+: Chrysler is the quintessential American brand as found in its prominent campaign promotions. In 2011, the Chrysler brand started the popular Imported from Detroit® campaign using a Super Bowl commercial. This fortified the brand and prompted to record-breaking sales.
Chrysler Concord (1993-2004)
1993 Chrysler Concord
2004 Chrysler Concord
The Chrysler Concorde is a full-size, front wheel drive four-door sedan that was produced by Chrysler from 1992 to 2004. It assumed the C-body Chrysler New Yorker Salon's position as the entry-level full-size sedan in the Chrysler brand lineup. One of Chrysler's three original Chrysler LH platform models, it used revolutionary cab forward design.
The Concorde was related to the Chrysler/Dodge Intrepid, Eagle Vision, Chrysler 300M, Chrysler LHS, and the eleventh and final generation Chrysler New Yorker. It was on Car and Driver magazine's Ten Best list for 1993 and 1994.
Chrysler LHS (1994-2001)
1994 Chrysler LHS
2001 Chrysler LHS
The Chrysler LHS is a full-size luxury four-door sedan that was produced by Chrysler for the 1994 through the 2001 model years, with a one-year hiatus for 1998. It replaced the Chrysler Imperial as the division's flagship model. The LHS was continued for the 2002 model year as the Concorde Limited.
Chrysler 200 (2011-2017)
2011 Chrysler 200
2017 Chrysler 200
Chrysler Group put almost a billion dollars into the Sterling Heights, Michigan fabricating plant for the manufacture of the All-New 2015 Chrysler 200. Engineered from the ground up, the 2015 Chrysler 200 was launched in January 2014. The vehicle highlights craftsmanship of the highest quality with a lovely designed exterior, an insightful, exquisitely made interior and an extraordinary driving experience, because of a section first nine-speed automatic transmission, along with 36 hwy mpg,
Production of the Chrysler 200 ended on December 2, 2016 at Sterling Heights Assembly. Chrysler restructured the 200's final model lineup to add new models and packages with fewer options for 2017. The new models debuted midyear 2016 as 2016.5 models. The new models included Touring, Limited Platinum, 200S Alloy Edition, and 200C Platinum, which replaced the Limited (Touring) and 200C (200C Platinum) models respectively. The 2017 model year production run was exactly four months, with enough dealer supply to last through midyear 2017.
Chrysler TC by Maserati (1989-1991)
1989 Chrysler TC by Maserati
1991 Chrysler TC by Maserati
Lee Iacocca started a friendship with the late Alejandro de Tomaso while at Ford, which led to the De Tomaso Pantera. During the 1980s, Iacocca headed Chrysler while De Tomaso was owner of the historic Maserati brand. In 1984, both companies signed a memorandum of understanding to create a sport coupe, which ultimately became the TC. Chrysler also became an investor in Maserati during that period. In 1985, Lee Iacocca stated that the planned "Q-coupe" would be the prettiest Italian to arrive stateside since his mother immigrated.
Chrysler Cirrus (1995-2000)
1995 Chrysler Cirrus
2000 Chrysler Cirrus
The Chrysler Cirrus is a mid-sized 4-door notchback sedan introduced by Chrysler motors for the 1995 model year. Built on the Chrysler JA platform, the 4-door notchback sedan joined Chrylser's roster of "Cloud Car" models drawing their names names from meteorological terms, including the mid-priced Dodge Stratus it was based on introduced at the same time, and the low-priced Plymouth Breeze variant a year later.
Chrysler Sebring (1995-2010)
1995 Chrysler Sebring
2010 Chrysler Sebring
The Chrysler Sebring is a line of mid-size luxury automobiles that was sold from 1995 through 2010 by Chrysler. Three generations of convertibles, two generations of sedans, and two generations of coupes were produced. Although the coupe shared the same name and some styling cues, it was mechanically unrelated to the other Sebring models.
Chrysler LeBaron (1977-1994)
1977 Chrysler LeBaron
1994 Chrysler LeBaron
The Chrysler LeBaron (or Chrysler Imperial LeBaron) was originally a classic luxury car of the 1930s, the body manufactured by LeBaron, its chassis manufactured by Chrysler, which competed with other luxury cars of the era such as Lincoln and Packard. LeBaron was purchased by Chrysler in 1953 along with its parent Briggs Manufacturing Company.
The design highlight for Chrysler amid this period was irrefutably the LeBaron convertible, which reacquainted the convertible to the U.S. market and enjoyed the market for nine years as it returned styling and fervor back to the brand.
Chrysler PT Cruiser (2001-2010)
2005 Chrysler PT Cruiser
2010 Chrysler PT Cruiser
The presentation of the PT Cruiser melded modern amenities with a retro design romanticizing a time of hot rod Model A's.
1939 Chrysler Imperial Wagon
1946 Chrysler Town & Country Roadster
1948 Chrysler Town & Country
1950 Chrysler Newport Town & Country
1990 Chrysler Town & Country
Chrysler PT Cruiser Woodie
There was a time when having a Chrysler Town and Country automatically made you the guy all your neighbors noticed on your street. Make it a woody and a convertible,
and you were the guy all your neighbors' wives noticed. More Woodies
Chrysler Pacifica Hybrid (PHEV)
2019 Chrysler Pacifica Hybrid
A two-year demonstration program with 25 E85 flexible-fuel Chrysler Town & Country plug-in minivans began in April 2012. The first units were delivered in Auburn Hills, Michigan and Charlotte, North Carolina.
The plug-in hybrid version of the next-generation Chrysler Pacifica minivan, marketed as Pacifica Hybrid, was shown at the 2016 Detroit Auto Show with a U.S. release scheduled for the second half of 2016
Chrysler Sports Cars
Chrysler Crossfire (2004-2008)
2004 Chrysler Crossfire
2008 Chrysler Crossfire
The Chrysler Crossfire is a rear-wheel drive, two-seat sports car that was sold by Chrysler and built by Karmann of Germany for the 2004 to 2008 model years.
Developed during the union of Daimler and Chrysler, the two-seater is based on the Mercedes-Benz R170 platform and shares 80% of its components with the first generation SLK. The second generation SLK was built on a new R171 platform starting in the 2005 model year; the R170 platform was essentially handed down to Chrysler for use in building the Crossfire. Having initially arrived in 2001 as a concept car styled by Eric Stoddard, the Chrysler was further refined by Andrew Dyson before production began in 2003 for 2004 model year sales.
Chrysler Prowler (1997-2002)
1997 Plymouth Prowler
2000 Plymouth Prowler
2002 Chrysler Prowler
The Plymouth Prowler, later the Chrysler Prowler, is a retro-styled production car manufactured and marketed from 1997 to 2002 by DaimlerChrysler, based on the 1993 concept car of the same name.
The Prowler was offered in a single generation in a front-engine, rear-drive, rear-transmission configuration — with an overall production of 11,702.
Chrysler Town & Country (1990-2016)
1990 Chrysler Town & Country
2016 Chrysler Town & Country
What's more, the decade was one of noteworthy reevaluation of the minivan, by the people who imagined it. With the family Town and Country flagship getting a large group of innovation and safety advancements to keep its status as the benchmark minivan into the new millennium years and then some.
Chrysler Pacifica (2004-present)
2004 Chrysler Pacifica
2018 Chrysler Pacifica Limited
The new Chrysler Pacifica debuted on January 11, 2016, at the 2016 North American International Auto Show. Rather than being named as the Town & Country, the new vehicle was branded as the Pacifica. The decision to drop the Town & Country
name was made primarily to distinguish the new vehicle from previous iterations; Director of Chrysler brand product marketing Bruce Velisek explained that the Pacifica was meant to "change the entire paradigm of what people know about minivans in the segment". Among its differences from the previous Town & Country is a new platform, and a design carrying a sportier appearance inspired by crossovers—a market segment that had cannibalized minivan sales—in an effort to disassociate the vehicle from other minivans with a boxier build. Chrysler
has also changed the minivan's sliding doors: they will are aluminum and hands-free, opening automatically when the fob holder waves under them
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Chrysler Motor Cars Through the Years
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