Glamour photography focuses on the model, not the clothing.
Simply put, glamour photography is about looking great in your
photographs.
Magazines and movie stars
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Standards of glamour photography have changed over time, reflecting changes in social acceptance. In the early 1920s, United States photographers like Ruth Harriet Louise and George Hurrell photographed celebrities to glamorize their stature by utilizing lighting techniques to develop dramatic effects. During World War II pin-up pictures of scantily clad movie stars were extremely popular among US servicemen. However, until the 1950s, the use of glamour photography in advertising or men’s magazines was highly controversial or even illegal. Magazines featuring glamour photography were sometimes marketed as "art magazines" or "health magazines".
Popular portraiture
Since the 1990s glamour photography has increased in popularity among the public. Glamour portrait studios opened, offering professional hair and makeup artists and professional retouching to allow the general public to have the "model" experience. These sometimes include "boudoir" portraits but are more commonly used by professionals and high school seniors who want to look "their best" for their portraits.
Magazines
Glamour model and photographer at workPlayboy was instrumental in changing the world of glamour photography as the first magazine which focused on nude models and was targeted at the mainstream consumer. In December 1953, Hugh Hefner published the first edition of Playboy with Marilyn Monroe on the cover, and nude photos of Monroe inside. Monroe's star status and charming personality helped to diminish the public outcry. When asked what she had on during the photoshoot, she replied "the radio". After Playboy broke through, many other magazines followed and this was instrumental in opening the market for the introduction of glamour photography into modern society. Today, softcore nude photographs of models appear in publications such as Perfect 10, or tabloid newspapers such as Britain's The Sun's Page 3.
Recently, several popular glamour magazines (known as lad mags) are reversing the trend, by emphasizing glamour while showing less nudity, in favor of implied (covered) nudity or toplessness, such as the handbra technique, where a woman hides her nipples and areolae by covering both breasts with her own hands, or those of another person. Examples include FHM (For Him Magazine) and Maxim magazines, which launched in 1994 and 1995, respectively.
See also
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