Fashion photography is the art photographing apparel and other fashion pieces on display. it is typically performed for fashion magazines such Allure, Vogue, or Vanity Fair. The photography of fashion has subsequently developed its own illustration in which the apparel and accessories are enhanced by shooting in exotic locations, having great story lines and beautiful models with unusual animals or vehicles just to create an eye catching result.
Photography of fashion was advanced during the 1830s, however the earliest popular method, the daguerreotype, was unusable for mass printing. In 1856, a book was published by Adolphe Braun which contained 288 photos of a Tuscan noblewoman in the court of Napoleon III, Virginia Oldoini, Countess de Castiglione. The photos show her in her approved court apparel, as she became the very first fashion model.
A photo of Virginia Oldoini, Countess de Castiglione by Pierre-Louise Pierson
During the first part of the 20th century, improvements for halftone printing permitted photographs of fashion to be presented in magazines. Fashion photography first appeared in French magazines like La mode practique.Condé Nast took the reins of Vogue magazine in 1909 and also played a part in the start up of photographing fashion.
Particular emphasis was placed upon staging the images, a process first formulated by Baron Adolf de Meyer, photographing his models using natural poses and environments.
Vogue was mimicked by its competitor, Harper's Bazaar, and both companies became leaders in the fashion photography field all through the 1920s and the 1930s. Magazine house photographers like George Hoyningen-Huene, Edward Steichen. Cecil Beaton and Horst P went on to transformed fashion photography into a stupendous art form. Europe, and
particularly Germany, for a short period became the leader of fashion photography.
However with the changing time almost every country has stepped up with substantial measures of promoting the photography field.
In the mid 1940s when World War II appeared inevitable this focus swung to the U.S., as Vogue and Harper's magazines continued on with their old competition. Magazine house photographers like Martin Munkacsi, Irving Penn, Louise Dahl-Wolfe and Richard Avedon, reshaped the fashion photography look over the ensuing decades. Artists began to abandon their rigid manners for a much more liberated style. Martin Munkacsi, in 1936 captured the first images of models in energetic poses while at the beach. Beneath the artistic leadership of Alexander Brodovich, this new layout was quickly added the Harper's Bazaar magazine.