Olympus Digitally Redoing OM Line
Digital redo: Olympus Corp. commenced the OM-1 SLR camera in 1973. The scandal-polluted company is planning on reviving the once-popular line.
Olympus Corp. is planning to restore its once trendy OM line for a brand new digital interchangeable-mirrorless lens camera it is planning to begin marketing in the spring, industry sources stated.
The company has hopes the new product line will be a symbol of it's recovery from an ongoing accounting scandal which stemmed from a cover-up of economy bubble investment shortfalls, they related.
Olympus began the OM-1 SLR film camera during 1973. The OM-1 became a success because its durability and small size, and the line prosper for around 30 years.
The newest OM-D version will be presented in Europe, the United States, and and portions of Asia as a pinnacle line of mirrorless interchangeable-lens digital cameras.
This news ties-in with an Olympus advertisement in the UK which highlighted the 'O' and 'M' letters within the text. The report suggested a camera like this would sell for about $1300) which would feature image stabilization and high-speed autofocus. Meanwhile in other news, Nikkei, a Japanese financial newspaper in a report, said that Sony is thinking of investing in Olympus while structuring a business alliance.
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The new model which bears a resemblance to the initial OM-1 would feature image stabilization and high-speed autofocus, along with 16-megapixel resolution.
In December of 2011, Olympus held the largest domestic market share for interchangeable-lens mirrorless digital cameras, which have been gaining in popularity mostly because of their smaller size along with their lighter weight, in a statement by BCN Inc. a marketing research firm
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