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Consumers Invited to be involved in Samsung Mobile’s next TV ad
Samsung Electronics Co. Ltd., Seoul, South Korea, and Current Media, San Francisco, Calif., have partnered to support the global launch of Samsung Mobile’s environmentally friendly touch screen phone, “Blue Earth.” Leveraging Current Media’s Viewer Created Advertising Messages (VCAM) platform, the “Blue Earth” campaign will invite consumers in the United Kingdom and Italy to produce Samsung Mobile’s next television commercial.
Developing a VCAM for international distribution is a first for both companies and illustrates the growing trend of global marketers engaging consumer segments in multiple countries with consistent messages via interactive campaign platforms. Through its partnership with Current Media, Samsung hopes to harness globally minded creative communities to develop authentic messaging about “Blue Earth” that would appeal to eco-friendly consumers across the world.
“Blue Earth” provides the high-end features expected by modern mobile users while leveraging an ecologically sound manufacturing and charging process. Along with its rounded form factor and stunning blue color, “Blue Earth” includes a full-touch screen and the latest multimedia features such as a 3.2 megapixel camera, music player and more. Samsung “Blue Earth” minimizes consumers’ carbon footprints by using recycled plastic and offering a 5-star energy efficient charger and an additional solar powered charging panel on the backside of the phone. Samsung expects users to reduce their carbon consumption significantly by just choosing Samsung “Blue Earth” as their daily mobile phone.
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Samsung Alias2 U750 Phone •
Verizon • The Samsung Alias 2 has the same dual hinge design of the original Alias, but the Alias 2 adds a touch of magic--a Magic Key keypad using E Ink technology that can transform the keys depending on your current usage. For example, in phone mode you'll see a standard alpha-numeric keypad, but when you switch to texting mode the keys will automatically change into a full, four-row QWERTY keyboard. The E Ink technology is the same type of technology used in today's most popular electronic book readers. In addition to its continuous transformation based on your usage, E Ink delivers a paper-like contrast ratio and a low power consumption. Black |
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Samsung Behold t919 Phone •
T-Mobile • The slim Samsung Behold smartphone delivers impressive images on it large 3-inch LCD color display (240 x 400 pixels, 262K colors) and offers haptic responsive feedback that vibrates when you press a button. For easy operation and navigation, the stylish Behold features three dedicated keys--call, end call and back--on the front of the device under the touch screen. The Behold also provides quick and easy access to a customer’s favorite features through Samsung’s innovative TouchWiz user interface, which has specially designed widgets to customize and personalize your phone. The quick and simple drag-and-drop feature provides instant access to your favorite functions, such as the clock, music player, instant messaging and photos and a custom widget for myFaves. |
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Samsung Eternity a867 •
AT&T • An attractive black and chrome device with a large, vivid 3.2-inch touchscreen, the Eternity features three dedicated keys--call, end call and back--on the front of the device under the touch screen. It has an accelerometer that automatically detects motion and the orientation of the device, allowing for autorotation of the display, motion sensing games and photo scrolling by tilting the device. It also has haptic support, enhancing your sensory connection with the phone and providing subtle vibrations that confirm your selections. |
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Samsung Flight •
AT&T • has a textured design with ridges on the back for one-handed touch screen use. It also slides open to reveal a QWERTY keyboard for texting. The handset is one of the first devices to offer AT&T's new modified Opera Web browser, giving users three windows to surf the Internet. The first window lets users view the Web and bookmark sites. A second window accesses information such as nearby points of interest, maps, driving directions and traffic alerts. The third window delivers headlines from popular news, sports and entertainment sites. |
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Samsung Highlight t749 Phone •
T-Mobile • A great choice for those new to touchscreen phones, the easy-to-use Samsung Hightlight provides quick access to your favorite features through Samsung's innovative TouchWiz user interface, which has specially designed widgets to customize and personalize your phone. The simple and intuitive drag-and-drop feature provides instant access to your favorite functions, such as the clock, music player, instant messaging and photos and a custom widget for myFaves. The Highlight's full-touch virtual QWERTY keypad and multiple messaging capabilities--including text, multimedia messaging, instant messaging and email--make staying connected quick and easy while on the go.
Ice Blue |
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Samsung Impression a877 •
AT&T • The Samsung Impression is one of the first phones to feature an AMOLED (active-matrix organic light-emitting diode) screen, and its 3.2-inch screen has a 240 x 400-pixel resolution and support for 262K colors. The AMOLED screen offers a brilliant, widescreen display with a higher resolution and lower power consumption than a standard TFT LCD. And the advanced touchscreen with vibration feedback makes accessing menu items with your fingerpad, a fingertip or a stylus extremely fast and easy. |
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Samsung Magnet a257 Phone •
AT&T • A solid, basic phone that gets the job done with a minimum of hassle, the Samsung Magnet has a large 2.2-inch LCD screen with a 220 x 176-pixel resolution and a 65K color depth. Sitting below the display is the handset's navigation pad that's complemented by a dedicated email key as well as standard send/end and soft navigation keys. The full QWERTY keyboard includes an integrated numeric keypad for easy dialing as well as dedicated keys for one-press access to the camera and messaging application.
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Samsung Memoir t929
8MP Camera Phone •
T-Mobile • Is the Samsung Memoir a high-megapixel point-and-shoot digital camera or a full-featured 3G-enabled smartphone? It's both, thanks to the 8-megapixel lens mounted on the back of the device and support for T-Mobile's HSDPA 3G network (in select markets), which provides fast web downloads and multimedia messaging. It will also keep you connected to your closest friends and family members with T-Mobiles myFaves.
The camera is outfitted with a Xenon flash, 16x digital zoom, video capture capabilities, and six shooting modes as well as easy access to your favorite online photo sharing sites. This touchscreen-enabled phone has a large, brightly colorful 3-inch screen, and it includes Samsung's intuitive and easily customizable TouchWiz user interface. It also offers built-in Assisted GPS (a-GPS) navigation, which allows you to utilize location-based services including turn-by-turn directions. Other features include Bluetooth for handsfree devices and stereo music streaming, MicroSD memory expansion (up to 16 GB), and digital audio player, access to personal email and instant messaging, and up to 5.5 hours of talk time.
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Samsung Mythic • AT&T • features a 3.3-inch touch screen display and AT&T's Mobile TV service. The handset features AT&T's new modified Opera Web browser, giving users three windows to surf the Internet. From its homepage, users can view the Web and bookmark sites. A second window gives information from nearby points of interest, maps, driving directions and traffic alerts. The third window delivers headlines from popular news, sports and entertainment sites. The Mythic also runs on Samsung's TouchWiz for quick access to applications like Facebook and Twitter. |
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Samsung Rugby a837 Phone •
AT&T • The rugged clamshell Rugby is certified to military standard MIL-STD-810F to withstand dust, shock, vibration, rain, humidity, solar radiation, altitude and temperature extremes, and it features a rubberized and metal casing that is easy to grip. The exterior of the phone has a large speaker for easy Push to Talk (PTT) communication as well as a small LCD screen that displays current time, incoming calls, signal strength, and battery life. The interior 2-inch LCD screen has a resolution of 176 x 220 pixels and a 262K color depth. The phone has a 128 MB internal memory, which can be expanded via optional microSD memory cards (up to 8 GB in size). The phonebook can hold up to 1000 contact entries with up to 6 numbers per entry. It also offers 8 one-touch dialing numbers and support for picture and ringer ID.
• Black • Yellow |
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Samsung Solistice a887 •
AT&T • The lightweight and sleek Samsung Solstice has a full 3.0-inch touchscreen (240 x 400 pixels; 262K colors) with a virtual, landscape QWERTY keyboard. You'll experience a tactile response with haptic feedback and know when your accurately press a virtual button. The full QWERTY keyboard, with sensitivity adjustment, is easy-to-use with clear letters, numbers and symbols. The phone also has an accelerometer that automatically detects motion and the orientation of the device, allowing for autorotation of the display, motion sensing games and photo scrolling by tilting the device. |
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