Sony Alpha NEX-C3

The Sony NEX-C3 is positioned is between Cyber-shot Compact point & shoot digital cameras and the full-sized Sony Alpha DSLRs. This Sony reasonably priced compact exchangeable lens camera is a step beneath the Alpha NEX-5 for video quality, although it has more megapixels @ 16.2MP compared to 14.2MP on the Sony NEX-3 and NEX 5 cameras. The simple to get around in interface offers a power house of creative control for photographers stepping up a notch from compact cameras, but are intimidated by the complexity of DSLRs.

The Sony NEX-C3 has a DSLR performance, although almost half the bulk and weight. There's a newly added Photo Creativity interface, allowing you to shoot professional-grade photos without the need to become a professional photographer. You can enjoy stunning HD video, astounding poor-light photos, non-stop shooting as fast as 5.5 frames per second, incredible panorama pictures, plus Live View composition on a tiltable 3.0-inch monitor.  June 8, 2011

Smallest in class
This is the world's smallest interchangeable lens digital still camera using a large APS-C size sensor (as of June 2011). We removed the conventional mirror box, AF sensor and viewfinder, reducing the "flange back" distance from 44.5 mm to 18 mm. The result has all the quality of an α DSLR, in about half the size and weight.

Interchangeable lenses
Compatible with Sony's E-mount series of smaller, lighter lenses designed specifically for α compact interchangeable lens cameras. Opens up a world of creative options.

APS-C size HD image sensor
The same sensor format that Sony builds into the full-sized α DSLRs. With 13 times the area of the typical image sensor, APS-C makes the difference between "snapshots" and "photographs," delivering an exceptional combination of high resolution, high sensitivity and gorgeous, blurred backgrounds.

HD movie recording
Capture vivid, lifelike HD movies in the PC-friendly MP4 format. Shoot 720/30p high definition or standard definition 480/30p.

16.2 megapixel resolution
You get incredible detail and gorgeous enlargements. Thanks to the APS-C sensor size and Sony Exmor APS HD CMOS technology, the camera achieves high resolution with no penalty in low-light sensitivity or sensor noise.

Up to 5.5 frames per second
Capture the decisive moment in sports and get the ideal baby photo. Up to 5.5 fps continuous shooting at full 16.2 MP resolution with exposure and focus fixed at the first frame. Standard continuous shooting at up to 2.5 fps.

ISO 12800 sensitivity
Incredibly clear low-light pictures without sacrificing detail. As of June 2011, this is best-in-class performance, made possible by low-noise Exmor APS HD CMOS image sensor and refined BIONZ image processor.

3D Sweep Panorama Mode
Capture vast scenic vistas and 16:9 shots in spectacular 3D. As you sweep across the panorama, the camera records separate right-eye and left-eye images that make landscapes come alive on your 3D television. Records both JPEG and MPO file formats.

Sweep Panorama
Capture expansive landscapes automatically. Press the shutter, sweep vertically or horizontally. The camera does the rest, continuously shooting images and stitching them together. Up to 23 MP image size. Up to 202 degrees maximum sweep angle (16mm focal length).

Anti Motion Blur mode
Corrects for subject movement to capture amazingly clean and sharp images in low light. The camera leverages the large, APS-C image sensor and captures six images in a fraction of a second. Combining the data from all six creates a single image that minimizes subject blur.

Hand-held Twilight Mode
Get cleaner and sharper nighttime pictures—beyond the capability of traditional cameras—without using flash or a tripod. The camera leverages the large, APS-C image sensor and captures six images in a fraction of a second. Combining the data from all six creates a single image of extraordinary detail and low noise.

Auto HDR built into camera
High Dynamic Range (HDR) photography captures more scene contrast than a single exposure can handle by combining the best highlight detail from one shot and the best shadow detail from another for one incredible shot. Until recently, you needed a computer and editing software. Sony builds HDR in. Handles severe backlighting and other high-contrast scenes. Captures in a split second. (Recommended for still subjects.)

Live View LCD
The LCD monitor is active full-time for composing shots. Provides a what-you-see-is-what-you-get preview of white balance, focus, depth of field, exposure and 100% framing accuracy, plus informative on-screen displays.

Tiltable 3-inch LCD screen
Empowers your photography with a different point or view. Tilts down 45° and up 80° to frame high- and low-angle shots that would otherwise be hit-or-miss.

921K pixel TruBlack LCD screen
Sony's Xtra Fine LCD monitor has best-in-class resolution (as of June 2011). The TruBlack screen includes a special resin layer to suppress internal reflections, increase contrast compared to conventional LCDs. Sunny Weather mode boosts visibility even further in bright sunlight.

Fast Auto Focus
Some cameras in this class are slow to focus. That can make you miss the shot on fast-moving subjects like sports and unpredictable subjects like pets and babies. Sony's fast Contrast Auto Focus system typically takes just 0.3 seconds. Also offers continuous Auto Focus when shooting movies.

Intelligent Auto Focus
Pre-focuses as you compose the shot, further reducing focusing time to a bare minimum.

iAUTO (Intelligent Auto) mode
Unifies and simplifies Sony intelligent technologies. Takes advantage of Intelligent Scene Recognition, Face Detection technology, and Optical SteadyShot image stabilization without leaving auto mode so you always get the best shot.

On-screen Help Guide
Provides ready reference, explains the camera's modes and settings. Walks you through camera operation so you get the best shot. Helps you advance from basic operation to greater sophistication.

On-screen Shooting Tips
Offers expert advice so you can shoot like a pro.

Control Wheel + Customizable Soft Keys
Unlike cameras that bristle with knobs, buttons and dials, the NEX-C3 features a simple turn-and-click Control Wheel and context-sensitive Soft Keys. It's elegant, uncluttered and intuitive.

Sony Exmor APS HD CMOS sensor
Conventional image sensors use only a handful of analog-to-digital (A/D) converters, which can slow you down. The NEX-C3 Exmor sensor provides 4,912 column-parallel A/D converters. You get fast response, superb image clarity.

BIONZ image processor
The brains of the camera is a refined version of Sony's BIONZ image processor. Its chroma noise reduction delivers high-resolution, low-noise photos even at ISO 12800 sensitivity. Also enables fast processing for up to 5.5 fps continuous shooting of data-intensive 16.2 megapixel images, 2D/3D Sweep Panorama and 6 image layering.

Dynamic Range Optimizer (DRO)
Dynamic Range Optimizer improves results with backlit subjects and recovers details hidden in shadows. Settings include Auto, Level with a choice of five operating levels and Off.

Accepts α DSLR A-mount lenses
Using the LA-EA1 adaptor (sold separately), you can attach the full selection of α A-mount system lenses, which includes 34 current models and an installed base of millions of lenses worldwide. Operational restrictions apply.

25-point Auto Focus
25 sensors cover a very wide area of the scene, for accurate focusing even when the subject is far from the center of the frame.

Multi-segment metering
Optimizes exposure based on 49 segments. Choice of Multi, Center and Spot metering accommodates a full range of shooting situations.

Manual Focus Assist
Greatly magnifies the viewfinder image when you touch the focus ring, making it easy to get razor-sharp images. Works with E-mount lenses only.

Peaking for Precise Focus
The Peaking function makes precise manual focusing much easier by highlighting the edges that are in focus in your choice of three colors ( white, red, or yellow). This is especially helpful during macro or portrait photography where your focal plane can make or break your shot.

RAW image capture
The NEX-C3 saves your pictures as compact JPEG files or ultra-high quality RAW files. RAW files save images prior to de-mosaicing, white balance, sharpness and color enhancement. This retains maximum latitude for enhancing the image on your PC.

"Background Defocus" control
Cameras with APS-C sensors take beautiful pictures because they can blur the background. That helps make your subject stand out as the center of attention in portrait photography. But you've had to know about aperture f-stops and shutter speeds. Now Sony makes it easy. Simply turn the Control Wheel one way for backgrounds in focus, the other for background defocus.

Accepts image stabilized lenses
Selected E-mount lenses incorporate Optical SteadyShot image stabilization to combat the effects of camera shake. Building stabilization into the lenses enables the camera body to be remarkably thin and light.

Powerful supplied software
To help you refine and manage your images, the camera is equipped with computer software including Image Data Converter SR, Image Data Lightbox SR and Picture Motion Browser (PMB).

Face Detection technology
The camera can automatically detect up to eight individual faces and adjust focus, exposure, white balance and flash to help deliver crisp, properly lit images of family and friends. Can prioritize children or adults.

Smile Shutter technology
Captures a smile the moment it happens. Simply select the Smile Shutter mode and the camera takes the picture automatically. You can prioritize children or adults and adjust the smile sensitivity.

HDMI output for HD viewing
Enjoy HD movies and stunning still images on a compatible HDTV. The camera includes an HDMI output. In addition, the BRAVIA Sync system works with compatible Sony BRAVIA HDTVs enabling you to control camera playback using the television's remote.

Eight Scene Selection Modes
These help you get the shot by optimizing the camera for specific shooting situations. Select from Portrait, Sports, Macro, Landscape, Sunset, Night View, Night Portrait and Hand-held Night Shot modes.

Six Creative Style settings
Control how the camera processes your images with six finishing styles: Standard, Vivid, Portrait, Landscape, Sunset and B&W. You can even fine-tune contrast, saturation, and sharpness to your personal taste.

Photo Creativity interface
The Photo Creativity interface enables you to easily enjoy the creative expression of SLR-quality digital imaging. Changes can be combined/removed and viewed in real time on the LCD making it a breeze to make adjustments. Choose from seven different Photo Creativity functions using the convenient control wheel and center button: Picture Effect, Background Defocus Control, Soft Skin Effect, Color, Brightness, Vividness, and Self-timer / Continuous Advance.

Picture Effect mode
There are 7 types (11 variations) of picture effects to choose from: Posterization (Color), Posterization (B/W), Pop Color,Retro Photo, Partial Color(R), Partial Color(G), Partial Color(B), Partial Color(Y), High-key, High Contrast Monochrome, Toy Camera. Each is unique and each give you a new and exciting way to make your images and videos pop.

P/A/S/M operating modes
The NEX-C3 offers a full range of controls from the beginner's iAUTO mode to P/A/S/M: Program, Aperture Priority, Shutter Priority and Manual. On-screen prompts help you refine your skills, build your confidence and exercise greater creative control.

Anti-Dust Technology
Anti-Dust Technology helps keep the CMOS sensor clean, resulting in consistently clear pictures. First a static-free coating on the sensor's low-pass filter helps repel dust. Then vibration automatically dislodges dust from the sensor.

Up to 400 Shots of battery life
Take up to 400 shots on a single charge with Sony lithium ion Stamina battery power. Sony's InfoLITHIUM battery system enables you to see the percent of power remaining, so you can keep shooting in confidence.

Supplied detachable flash
To help you shoot more effectively in formal portraits, the supplied flash has a Guide Number of 7.

Dual Format Media Card Slot
For cost-effective, convenient storage and sharing of your images, the camera accepts Memory Stick PRO Duo/Memory Stick PRO-HG Duo and SD/SDHC media (Class 4 or higher recommended). (Memory card is required. All are sold separately.)

PhotoTV HD compatibility
Optimizes compatible BRAVIA televisions for gorgeous display of digital pictures.

Index and Slide Show Display
Quickly review your photos using 6- or 12-frame index views, or as an automatic slide show with fade-in/fade-out effect.

Supplied accessories
The kit includes a NP-FW50 Lithium ion rechargeable battery, BC-VW1 battery charger, Mini B USB cable, software CD and shoulder strap

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