Sony alpha SLT-a35 12 MP Digital Camera

Sony announces their new SLT A35, their newest addition to the innovative array of fixed-mirror DSLR cameras. The A35 displaces the A33 and comes with a brand new EXMOR 16.2MP APS-C CMOS image sensor. This sensor chip which been upgraded to enhance power usage, promising better battery and thermal operation. The A35 can capture 1080i60 movies and shoot 7 fps at 8.4MP (a crop of 1.4x taken from the center of the image sensor which Sony is calls Tele-zoom High Speed Shooting). This new A35 also acquires 'Picture Effects' filters which will also be made available to owners of current A33 and A55 cameras

The SLT-a35 become a member of the SLT-a55V and Sony DSLR-a580 cameras, at the heart of the Sony alpha DSLR array. These models fill a slot between the starter-priced a390 and the full-frame 35mm DSLR-a850 and Sony a900.

Your perfect moments can be captured with the Sony exclusive Translucent Mirror DSLR exceptional performance, no matter if you're capturing HD video or still pictures. Tele-zoom High Speed Photography at as many as 7 fps, complete with nonstop auto focus. AF is also visibly quicker during Live View plus HD Movie functions. June 8, 2011

Translucent Mirror Technology
Conventional DSLRs can shoot. Or they can focus with the speed and precision of Phase Detection AF. They cannot do both at once. The SLT-a35 utilizes Translucent Mirror Technology that directs light to both the image sensor and the Phase Detection AF sensor simultaneously.

Tele Zoom High Speed Shooting
The translucent mirror makes it far easier to capture the decisive soccer kick or your baby at her absolute cutest. The Tele Zoom High Speed shooting mode shoots up to 7 fps at 8.4 MP while maintaining continuous auto focus and auto exposure.

Quick AF for Full HD Movie Capture
When most DSLRs shoot video, their Contrast AF is slow and visibly "hunts" for focus. The Quick AF Full HD Movie retains the same fast, precise Phase Detection you enjoy for still images. It's a decisive advantage for tracking fast-moving subjects and a major benefit of Translucent Mirror Technology.

16.2 megapixel resolution
You get incredible detail and gorgeous enlargements. Thanks to the 16.2 megapixel APS-C sensor size and Sony Exmor APS HD CMOS technology, the camera achieves high resolution with no penalty in low-light sensitivity or sensor noise.

APS-C size HD CMOS image sensor
With 19.5 times the area of the typical camcorder image sensor, APS-C makes the difference between amateur and professional-looking video, delivering an exceptional combination of high resolution, high sensitivity and gorgeous, blurred backgrounds.

Sony Exmor technology
Conventional image sensors use only a handful of analog-to-digital (A/D) converters, which can slow you down. The Exmor sensor provides more than 4,000 column-parallel A/D converters. This helps enable continuous shooting at up to 7 frames per second.

Full HD 1080/60i movies
This is one of the very few DSLRs with 1080/60i Full HD, exactly the same resolution and frame rate as most broadcast and cable HDTV channels. Records in 1080/60i AVCHD format, 1080/30p high definition in PC-friendly MP4 format and standard definition 480/30p in MP4 format.

Picture Effect mode
There are 7 types (11 variations) of picture effects to choose from: Posterization (Color), Posterization (B/W), Pop Color,Retro Photo, Partial Color(R), Partial Color(G), Partial Color(B), Partial Color(Y), High-key, High Contrast Monochrome, Toy Camera. Each is unique and each give you a new and exciting way to make your images and videos pop.

Multi-frame NR
Experience incredible low-light shooting without a flash. The camera captures six images in a fraction of a second. Combining the data from all six, it creates a single image with a reduction in noise equivalent to two additional steps of ISO sensitivity. Sensitivity selectable up to ISO 25600. (Recommended for still subjects.)

Hand-held Twilight
Get cleaner and sharper nighttime pictures—beyond the capability of traditional cameras—without using flash or a tripod. The camera captures six images in a fraction of a second. Combining the data with separate algorithms for still and moving parts of the picture reduces blur, minimizes noise and enables extraordinary detail.

Auto HDR built into camera
Captures more scene dynamic range than a single exposure can handle—and more range than photo film. Combines the best highlight detail from one shot, the best mid-tones from a second and the best shadow detail from a third for one incredible shot. Captures in a split second. (Recommended for still subjects.)

3D Sweep Panorama Mode
Capture vast scenic vistas and 16:9 shots in spectacular 3D. As you sweep across the panorama, the camera records separate right-eye and left-eye images that make landscapes come alive on your 3D television. Records both JPEG and MPO file formats.

Eye-Level Electronic Viewfinder
The Tru-finder Electronic Viewfinder (EVF) is super bright, easy to see with 1.1x magnification, ultra-sharp with 1.44 million dots (1.15 effective) and provides 100% frame coverage. Exposure preview and informative overlays make operation easy.

Eye-level finder for HD Movie
The eye-level finder is one of the reasons people love DSLRs. But that finder goes dark whenever you shoot HD Movies. The Sony SLT-a35 enables you to shoot movies with the added stability you get holding the camera up to your face and using the eye-level finder for framing a scene and focus.

15-point Auto Focus
To maximize the value of Translucent Mirror Technology, Sony incorporates Phase Detection AF of great sophistication. Three cross sensors maximize precision.

921K dot TruBlack LCD screen
Sony's 3.0-inch Xtra Fine LCD monitor has 921K dots for superb resolution. The TruBlack screen includes a special resin layer to suppress internal reflections, increasing contrast compared to conventional LCDs. Sunny Weather mode boosts visibility even further in bright sunlight.

Main Sensor Live View with Quick AF
Main Sensor Live View with Quick AF combines the optimum focus of Phase Detection with high quality Live View images right from the main sensor. This is made possible by Sony Translucent Mirror Technology.

Live View in LCD or EVF
You can use both the LCD monitor and Electronic Viewfinder for composing shots. Both provide a what-you-see-is-what-you-get preview of white balance, focus, depth of field, exposure and 100% framing accuracy, plus informative on-screen displays.

Phase Detection Auto Focus
While Contrast Detection AF often hunts for correct focus, Phase Detection AF knows exactly where correct focus is, and goes straight for it. The Sony SLT-A35 provides Phase Detection AF when capturing HD movies as well as during still image capture, either using the viewfinder or Live View on the LCD.

ISO 12800 sensitivity
Incredibly clear low-light pictures without sacrificing detail, made possible by the low-noise Exmor APS HD CMOS image sensor and refined BIONZ image processor.

AUTO+ (Advanced Auto) mode
Get cleaner, more dynamic pictures and fewer missed shots. Unifies and simplifies Sony intelligent technologies, the camera automatically recognizes the correct scene mode, then quickly shoots and combines up to six shots to produce images with greater clarity, optimum dynamic range using Auto HDR technology and lower image noise using 6 shots layering technology.

Sweep Panorama Mode
Capture expansive landscapes automatically. Press the shutter and sweep vertically or horizontally. The camera does the rest, continuously shooting images and stitching them together. Up to 23 MP image size.

Powerful creative control over movies
While the camera offers fully automatic movie shooting, you can also control aperture (A mode w/ MF only), white balance and select Creative Style. During a movie shot, you can change the metering mode and adjust exposure compensation.

Pro-style "rack focus" movie effect
A hallmark of today's movies is the "rack focus" effect, when the cinematographer changes focus between background and foreground subjects. This usually involves careful planning, a tape measure and dedicated a crew member for "pulling" focus. With the SLT-a35, you can perform this pro-style effect simply by changing the selected AF Area within the frame.

Compact, lightweight design
Eliminating the moving mirror also reduces the camera's size and weight. It's not just remarkably advanced; it's notably small and light.

Help Guide
Provides ready reference to advanced camera functions, helping to develop your confidence and skills as a photographer.

Graphic Display
Clarifies the relationship between aperture and shutter speed, as well as the effect each has on photographic results.

BIONZ image processor
The brains of the camera is a refined version of Sony's BIONZ image processor. Its chroma noise reduction delivers high-resolution, low-noise photos even at ISO 12800 sensitivity. Also enables up to 5.5 fps continuous shooting at full resolution, Sweep Panorama mode and more.

Dynamic Range Optimizer (DRO)
Improves results with backlit subjects and recovers details hidden in shadows. Settings include Auto, Level with a choice of five operating levels and Off.

1200-Zone exposure metering
Reads exposure directly from the main image sensor. Choice of Multi, Center and Spot metering accommodates a full range of shooting situations.

RAW image capture
Saves your pictures as compact JPEG files or ultra-high quality RAW files or both. RAW files save images prior to de-mosaicing, white balance, sharpness and color enhancement. This retains maximum latitude for enhancing the image on your PC.

SteadyShot INSIDE stabilization
Image stabilization reduces blur by compensating for camera shake. Typical DSLR systems build image stabilization into selected lenses only. SteadyShot INSIDE image stabilization is built into the camera body itself. You'll reduce blur with every a-mount lens, including macro and wide-aperture standard zoom lenses.

Powerful supplied software
To help you refine and manage your images and video, the camera is equipped with computer software including Image Data Converter SR, Image Data Lightbox SR and Picture Motion Browser (PMB).

Face Detection technology
The camera can automatically detect up to eight individual faces and adjust focus, exposure, white balance and flash to help deliver crisp, properly lit images of family and friends. Can prioritize children or adults.

Smile Shutter technology
Captures a smile the moment it happens. Simply select the Smile Shutter mode and the camera takes the picture automatically. You can prioritize children or adults and adjust the smile sensitivity.

HDMI output for HD viewing
Enjoy HD movies and stunning still images on a compatible HDTV. The camera includes an HDMI output. In addition, the BRAVIA Sync system works with compatible Sony BRAVIA HDTVs enabling you to control camera playback using the television's remote.

Eight Scene Selection Modes
These help you get the shot by optimizing the camera for specific shooting situations. Select from Portrait, Sports Action, Macro, Landscape, Sunset, Night View, Night Portrait and Handheld Twilight Shot modes.

Six Creative Style settings
Control how the camera processes your images with six finishing styles: Standard, Vivid, B&W, Sunset, Portrait and Landscape. You can even fine-tune contrast, saturation, and sharpness to your personal taste.

Up to 440 Shots of battery life
Take up to 440 shots on a single charge with Sony Stamina battery power. Sony's InfoLITHIUM battery system enables you to see the percent of power remaining, so you can keep shooting in confidence.

P/A/S/M exposure modes
The camera offers a full range of controls from the beginner's AUTO+ mode to P/A/S/M: Program, Aperture Priority, Shutter Priority and Manual. On-screen prompts help you refine your skills, build your confidence and exercise greater creative control.

Anti-Dust Technology
Anti-Dust Technology helps keep the CMOS sensor clean, resulting in consistently clear pictures. First a static-free coating on the sensor's low-pass filter helps repel dust. Then vibration automatically dislodges dust from the sensor.

Built-in Auto Pop-Up Flash
To help you shoot more effectively, the built-in flash automatically pops up and fires as needed when the camera is set to certain scene selection modes. The built-in flash can also trigger a wireless accessory flash (sold separately). The integrated hot shoe enables you to expand your lighting options with a range of accessory flashes (sold separately).

Versatile on-screen displays
Informative displays in the LCD monitor and electronic viewfinder include digital level gauge, graphic display of exposure settings.

Slot for two media types
For cost-effective, convenient storage and sharing of your images, the camera accepts Memory Stick PRO Duo/Memory Stick PRO-HG Duo and SD/SDHC/SDXC media (Class 4 or higher recommended). (Memory card is required. All are sold separately.)

PhotoTV HD compatibility
Optimizes compatible BRAVIA televisions for gorgeous display of digital pictures.

Index and Slide Show Display
Quickly review your photos using 6- or 12-frame index views, or as an automatic slide show with fade-in/fade-out effect.

Remote capability
Works with the RMT-DSLR1 Remote Commander wireless remote control, sold separately.

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