Samsung releases PL170 camera with DualView
Samsung has unveiled the PL170. The cameras was created using a touch-screen interface and features optical 5x zoom lens beginning at equivalent 26mm and .The PL170 offers
an14Mp image sensor and a front 1.5" LCD. The camera will start shipping in September at
$199.99 MSRP.
Press Release
CES, Las Vegas – January 5, 2011 -
Samsung Electronics Co., Ltd, a global
leader in digital media and digital convergence
technologies, announced today the launch of three
new DualView compact cameras, reinforcing the
company’s ownership of this area of the market and
taking dual screen technology to the next level. The
new ST700, PL170 and PL120 offer a unique
combination of high image quality, fun and engaging
special features, and complete usability, which
together with Samsung’s innovative dual screen
technology adds up to a premium compact camera
package for easy to capture self portraits.
The ST700 represents the ultimate in dual screen
innovation from Samsung. The new camera boasts a
1.8” front LCD screen, the largest ever incorporated
into this style of camera, giving even more
opportunities for portrait self-shooting, which has
become the hallmark of the DualView camera. The
impressive front screen is complemented by a new
3.0” touch screen with Smart Access UI on the back
of the camera for seamless usability and clear,
crisp image display. The ST700 doesn’t lose out on
quality either. With a 16.1 Megapixel (MP) image
sensor and a 26mm 5x optical zoom lens for
innovative image capturing, the ST700 is the most
advanced DualView camera to date, allowing you to be
part of the perfect moment.
The PL170 and PL120 will bring the added value of
dual screen technology to all camera users, letting
every photographer get out from behind the lens and
start self-shooting in style. In addition to the
bright 1.5” front screens that allow you to
perfectly frame your portrait, these two models also
incorporate the Easy Self Shot feature from the
ST700, which allows you to turn on only the front
screen for added privacy.
Samsung first brought the DualView technology
innovation to the market towards the end of 2009.
Since then, additional models have strengthened
Samsung’s presence in this field, while also rapidly
expanding the company’s market share within compact
cameras as a whole.
“We are very proud that our DualView technology
has struck such a chord with our customers and we
are determined to make sure that we continue to
innovate with this unique technology,” said Mr.
Hyunho Chung, Executive Vice President and Head of
the Digital Imaging Business, Samsung Electronics.
“Last year we introduced dual screen technology on
many more of our products such as the ST600 and
ST100. In 2011, we will do the same, while also
showcasing our innovation with the unprecedented
ST700, simply the best dual screen camera we have
ever made. We look forward to these products
improving our customers’ lives in the same way that
they have helped us to grow our market share over
the past two years, and we will continue to innovate
to make sure we have complete ownership of this area
of the market.”
Picture Perfect Portraits
DualView cameras were designed with self-portrait
photography in mind, and the new models take this to
the next level to ensure you can place yourself in
the perfect moment. In addition to the innovative
new Easy Self Shot feature, the ST700 also includes
a new Children mode that allows you to create your
own animations to keep kids happy and engaged when
you want to capture those special family memories.
All three models use 26mm lenses for a wider and
deeper perspective that is ideal for portraits. The
ST700 and PL170 have 16.1MP sensors for some of the
sharpest images available, with the PL120 at 14.2MP.
Seamlessly Simple to use
For the new ST700 model, Samsung has also used its
strength in the Smartphone market to develop a new
Smart Access user interface (UI). The touch-based UI
works in the same quick, intuitive way as many
Smartphones, meaning that everyone will find the
ST700 quick and easy to operate, and that even
advanced functions can be simply done using a few
touches of the buttons on the large, clear 3.0” wide
touch LCD screen. The Smart Access UI enables users
to drag, click and control ‘app-style’ icons, easily
flip through photos, and control a range of the
camera’s features.
Fun for all the Family
The three new models also take on a sense of fun,
which is a big part of the DualView photography
experience - putting artistic, professional pictures
within reach of even novice users. All three models
come equipped with a HD Movie recording feature, so
you have the control to capture great videos
alongside your still images. The Smart 2.0 filters,
such as ‘soft focus’, ‘half-tone dot’ and ‘cinema’
sit alongside more common features such as
‘fish-eye’, ‘miniature’ and ‘sketch’ in the three
new models, giving entertaining and professional
finishes at the touch of a button.
You can also deploy the newly added Magic Frame
feature to instantly create formatted postcards or
posters to share with your friends and family. By
simply pre-selecting the template available on the
camera and then taking your picture, the photo will
automatically appear on selected template for
original photo display. In addition, the ST700 and
PL170 feature an HDMI output feature which provides
seamless connectivity to your TV, and also come in
four great stylish colors. Making a poster or a fun
post card of you with friends has never been easier
with the Magic frame capability.
Smarter than Ever
All three new models also include Samsung’s Smart
Auto feature, which works for both still and video
images. The system analyzes key elements of your
shot like brightness, color and motion and
automatically adjusts the camera’s settings to get
the perfect shot. Smart Auto includes 16 different
modes for images and four for video. Users also have
the option of controlling advanced features by
selecting manual control.
