Lensbaby Sweet 35 optic featuring internal aperture
Moving away from from the magnetic aperture interchangeable system, Lensbaby creates its very first optic featuring an internal, aperture that's adjustable. Employing the Sweet 35 a photographer can quickly and effortlessly adjust the aperture beginning at f/2.5 all the way through f/22, by simply rotating the dial located on the optic's front. The the aperture opening size controls the amount of this Sweet Spot of crisp focus, providing photographers with the ability to view the Sweet Spot adjustment through the lens, and not miss a single second.

Mar 1, 2011
Press Release Portland, OR – Lensbaby,
manufacturer of award-winning Creative Effects SLR
camera lenses, announces the addition of the Sweet
35 Optic to the Lensbaby Optic Swap System. The
Sweet 35 Optic, a 35mm selective focus optic with a
12-blade internal aperture, creates a Sweet Spot of
sharp focus that photographers can move around the
photo by tilting their Lensbaby lens. The Sweet 35
Optic boasts the widest focal length of any Lensbaby
optic, features close-focus capabilities, and is
available now for use with the Lensbaby Composer®,
Muse®, Control Freak™ and Scout lens bodies.
Departing from its interchangeable magnetic aperture
system, Lensbaby has created its first optic with an
internal, adjustable aperture. With the Sweet 35
photographers can quickly and seamlessly change the
aperture from f/2.5 through f/22, simply by rotating
the dial on the front of the optic. The aperture
opening controls the size of the Sweet Spot of sharp
focus, giving photographers the ability to see the
Sweet Spot change through the lens, without missing
a moment.
“Changing the look of images from my Lensbaby
lens with the Sweet 35 optic by quickly adjusting
the aperture dial at the front of the optic has
become habit-forming and allows me to create
photographs I would never see through another lens,”
said Craig Strong, Lensbaby Co-Founder and Chief
Creative Officer.
The Sweet 35 allows focus down to 7.5 inches when
used with the Lensbaby Composer (as close as 3
inches when used with the Muse) from the front of
the lens. The 35mm focal length is just wide enough
on full-frame cameras and just normal enough on APS-C
senor cameras, making the Sweet 35 perfect for
landscape, environmental portrait, and event
photography.
“The Sweet 35’s easily changed apertures, wider
focal length, and close focus ability make it our
most versatile and fun optic,” said Strong.