Clearly Designed as a Basic Kit Lens
The 24-70mm f/4L EF IS USM becomes the newest addition to the
Canon elite L-series
, while enlarging the array of standard EF zoom lenses available tor professional and
enthusiast photographers alike. Ideal for wedding and reportage photography, it merges an everyday essential focal range with L-series premium quality engineering,
delivering consistently crisp, professional-quality photos
in an array of different settings. A fresh macro function additionally optimizes the position of lens groups
while shooting macro photography
, permitting shooting using a maximum 0.7x magnification minimizing the requirement for photographers to use a macro lens.
Canon's latest zoom, is clearly primarily designed as a basic 'kit' lens to be used with the Canon EOS 6D, although naturally will function quite well on other Canon full frame bodies like the Canon EOS 5D Mark III, along with APS-C cameras where it will deliver a 38-112mm 35mm equivalent range.