Packard was a luxury automobile marque built in America by the Packard Motor Car Company in Detroit, Michigan, and later manufactured by the Studebaker-Packard Corporation in South Bend, Indiana. The first Packards were manufactured in 1899 and the last built in 1958. Packard was created by brothers James Ward Packard, William, and their partner, George Lewis Weiss, located in Warren, Ohio, where 400 Packards were built at the factory on Dana Street Northeast, from the years 1899 thru 1903. James Packard, a mechanical engineer believed they could manufacture a better horseless carriage than Winton cars which were owned by Weiss, an important Winton stockholder. Packard subsequently complained to Alexander Winton and suggested improvements, which were ignored; The first Packard was built in Warren, Ohio, on November 6, 1899.
The Ohio Automobile Company was created in September of 1900 to manufacture Packard automobiles. These quickly acquired an excellent reputation and on October 13, 1902, was renamed the Packard Motor Car Company.
Every Packard featured a one-cylinder engine until 1903. From the beginning, Packard featured unique innovations, including the
contemporary steering wheel and, many years later, the very first production 12-cylinder motor and also air-conditioning in a passenger vehicle. Packard manufactured the "Twin Six" series of 12-cylinder automobiles from 1915 to 1923.
Pick a pair of Packards
1939 Packard Touring Sedan
1949 Packard 2 Door
1949 Packard 2 Door
Studebaker-Packard discontinued Packard in 1959. It kept the name until 1962 when "Packard" was removed from the corporation name during a time when it introduced the all new Avanti, and a less dated image was being sought, thus completing the story of the great American Packard company. Ironically, it was thought that the Packard name might somehow be incorporated for the new fiberglass sports model, as well as Pierce-Arrow, the brand Studebaker controlled through the late 1920s and into the early 1930s. During the late 1950s, enthusiasts approached Studebaker-Packard to reintroduce the French car maker Facel-Vega's suicide-door, four-door hardtop as a 'Packard' to be sold in North America, using regular Packard V8s, and identifying trim to include red hexagonal wheel covers,
cormorant hood ornament, and classic vertical ox-yoke grille.
1958 Packard Hawk
The proposition was axed when Daimler-Benz threatened to withdraw its 1957 distribution and marketing agreement, would have cost Studebaker-Packard more in receipts than they might have earned from rebadge-engineering. Daimler-Benz had very few of its own dealer networks at the time and thus used this agreement to enter and become established in the American market using SPC's established dealer network, and perceived this car was an endangerment to their models. By caving in, SPC did no favors to themselves and perhaps accelerated their exit from the automobile business, and Mercedes-Benz protecting their own empire, helped ensure their future.