1951 Mercury Monterey

 

Mercury Motor Cars Through the Years


A Pictorial Glimpse at Mercury Motor Cars from 1938 to 2010

Edsel Ford was the man behind the creation of the new line of Mercury cars. He wanted a vehicle to fill the price span between Ford and the Lincoln. similar to the Buick brand at General Motors (and the former Oldsmobile) and the Chrysler Dodge brand. He also wanted cars that were big, trendy, contemporary, and yet affordable.

Initially Edsel had numerous thoughts about a name for this new line of vehicles. After a great deal of deliberation, he settled upon "Mercury" a Roman god the winged fleet-footed messenger of commerce a symbol of eloquence, dependability, skill and speed.

Ford's first chief designer, Bob Gregorie worked hand in hand with Edsel in the development of the first Mercury, which he called the Mercury Eight. It featured a 95-horsepower engine which delivered 10 horsepower over the V-8 Ford, making it a strong machine. From a design point, this Mercury Eight was thought to be one of the most aerodynamic automobiles of the time. Also It was the first production car from Ford using a full-size clay model in the design process. Labeled as the Super Ford, this new Mercury Eight also featured the first double-spoke steering wheel in the industry. Production surpassed 17,000 vehicles in 1939.

By 1941, over 98,000 new Mercury cars were manufactured to meet the staggering demand, making 155,000 vehicles total sold since the Mercury Eight had been introduced. During the years from 1942 through 1945, Mercury halted almost all of its production because of World War II.

After the World war II, Henry Ford subsequently separated Mercury and Ford when he established the Lincoln Mercury division. It was the first time for Mercury to have its own separate vehicles. A consequence of the war, the 1946 Mercury's were only slightly modified versions of 1942 models. 1947 production increase to over 86,000 vehicles. Lincoln Mercury launched their first completely new Mercury vehicles on April 29, 1948.

1950 saw Mercury with it's highest producing year to date building 344,081 vehicles. Mercury delivered its one-millionth Mercury during August of 1950, truly earning a name for both innovation and performance.

In 1951, Mercury introduced first automatic transmission called a Merc-O-Matic which was added to every model. Other trendy appointments followed suit, including "frenched headlights" (lights flush with the surrounding sheet metal), monopane windshields,, airfoil bumpers, aircraft-style instrument panels, jet-scoop hoods and hidden gas caps.

James Dean was seen driving a custom 1949 Mercury in 1955 in the "Rebel Without A Cause." movie. Mercury dominated the racetrack along with the sales charts as the 50's closed out. Today, all Mercury models are built upon Ford platforms.

Full Size

Mercury Eight

The full size Mercury Eight was the first model created by Mercury and was manufactured during the 1939 through the 1951 model years. The Mercury Eight was the only model offered until the marque began creating numerous series beginning in the 1952 model year, and was thereafter it was dropped as a model designation.

1939 Mercury Sedan
1939 Mercury Sedan
1941 Mercury Tudor Sedan - O'Connor Woods Assisted Living Hot August days Car Show - 1940 Mercury Convertible
1941 Mercury Tudor Sedan
1939 Mercury Sedan - The Sedan Coupe had bright metal frames for the door and rear side windows. Power was supplied by a 95hp V8 engine.
1940 Mercury Coupe
1941 Mercury Tudor Sedan
1941 Mercury Tudor Sedan
1942 Mercury Tudor Sedan
1942 Mercury Sedan
1946 Mercury Coupe
1946 Mercury Coupe
1947 Mercury Convertible
1947 Mercury Convertible
1948 Mercury 4 door sedan
1948 Mercury 4 Door Sedan
1949 Mercury Coupe- The 1949 Mercury was completely and dramatically restyled. This two door sedan is a great example of the new design. While the wheelbase remained at 118 inches the overall length grew about a few inches to roughly 206 inches. A 110hp V8 engine and manual transmission were standard.
1949 Mercury Coupe
1949 Mercury Woodie
1949 Mercury Woodie
1950 Mercury Woody
1950 Mercury Woody
1950 Mercury Convertible
1950 Mercury Convertible
1950 Mercury Monterey
1950 Mercury Monterey
1951 Mercury 4 Door Sedan
1951 Mercury 4 Door Sedan
1951 Mercury Monterey
1951 Mercury Monterey

Monterey - 1952-1968

The Monterey line announced by Mercury in 1952. It would later have a similar body style with the marginally more upscale Marquis, and also with the Montclair and Park Lane until the latter two were discontinued before the 1969 model year. The Marquis-Monterey body was based upon a longer wheelbase and featured a longer body than the Ford Custom LTD, and Galaxie. Amid its generation the Monterey served as the top of the line, mid-range, and entry level fullsize Mercury at different times all through its run. It was the only Mercury in constant production all through the 1960s. Before the 1975 model year, the Monterey was discontinued as Mercury condensed its full-size offerings down to the Marquis nameplate

1952 Mercury Tudor Sedan
1952 Mercury Tudor Sedan
1952 Mercury Woody
1952 Mercury Woody
1953 Mercury Monterey
1953 Mercury Monterey
1954 Mercury Monterey
1954 Mercury Monterey
1955 Mercury Montclair
1955 Mercury Montclair
1956 Mercury Montclair
1956 Mercury Montclair
1957 Mercury Montclair
1957 Mercury Montclair
1958 Mercury Wagon
1958 Mercury Wagon
1958 Mercury Montclair
1958 Mercury Montclair
1959 Mercury Colony Park Station Wagon
1959 Mercury Colony Park Station Wagon
1960 Mercury Montclair
1960 Mercury
1961 Mercury Convertible
1961 Mercury Convertible
1962 Mercury Monterey Convertible
1962 Mercury Monterey Convertible
1963 Mercury Montclair
1963 Mercury Montclair
1964 Mercury Montclair
1964 Mercury Montclair
1965 Mercury Colony Park
1965 Mercury Colony Park
1966 Mercury
1966 Mercury
1967 Mercury
1967 Mercury
1968 Mercury Marquis
1968 Mercury Marquis
1969 Mercury
1969 Mercury


1970s to Present

1970 Mercury Maurader
1970 Mercury Maurader
1971 Mercury Marquis
1971 Mercury Marquis
1980 Mercury Cougar
1980 Mercury Cougar
1990 Mercury Cougar
1990 Mercury Cougar

Midsize

Montego - 1968-1976 and 2005-2007 as a rebadged Sable

1968 Mercury Montego
1968 Mercury Montego
1969 Mercury Montego
1969 Mercury Montego
1970 Mercury Montego
1970 Mercury Montego
1971 Mercury Montego
1971 Mercury Montego
1974 Mercury Montego
1974 Mercury Montego

Mystique - 1992-1996

1996 Mercury Mystique
1996 Mercury Mystique

Sable

The Sable is a four-door sedan and wagon produced more than five generations for model years 1986-2005 as a mid-size auto and in 2008-2009 as a full size auto, except when a rebadged variation was promoted as the Mercury Montego for the 2006 and 2007 model years. The Sable was itself a badge engineered variation of the Ford Taurus

1986 Mercury Sable
1986 Mercury Sable

Pony Cars

Cougar - Eight Generations from 1967 to 2002

The announcement of the Cougar gave Mercury its own "pony car". Placed between the Mustang and the Thunderbird, the Cougar was the performance symbol which became the symbol for the Mercury brand for many years. The Cougar came in two models (base and XR-7) and only a single body style (a two-door hardtop, no middle or B-column). Motor options extended from the 200 hp 289 cu in (4.7 liter) two-barrel V8 to the 335 hp 390 cu in (6.4 liter) four-barrel V8. A performance option called the GT was a package on both the base and XR-7 Cougars. The the 390 cu in (6.4 liter) V8, along with performance handling package.

Generation One

The 1967 Cougar, with the T-7 internal code, became available September 30, 1966. It was based upon the 1967 refaced original Mustang, however the wheelbase was 3-in-longer and there was new sheet metal. A full-width grille with hidden headlights and vertical bars characterized the front end—sometimes it was called the electric shaver grille. At the back, a comparative treatment featured the license plate with vertically slatted grille work on both sides hiding tail lights (featuring sequential turn signals), a styling touch borrowed from the Thunderbird.

1967 Mercury Cougar
1967 Mercury Cougar
1968 Mercury Cougar
1968 Mercury Cougar
1969 Mercury Cougar
1969 Mercury Cougar
1970 Mercury Cougar
1970 Mercury Cougar

Generation Two

1971 Mercury Cougar
1971 Mercury Cougar
1972 Mercury Cougar
1972 Mercury Cougar
1973 Mercury Cougar
1973 Mercury Cougar

Generation Three - 1974-1976

The 1974 Cougar was moved from its Mustang, ponycar beginnings to a new market and platform as personal luxury car. It now used the larger Mercury Montego/Ford Torino mid-size chassis and while Ford re-badged it as the 1974 1/2 Ford Grand Torino Elite

1975 Mercury Cougar XR7
1975 Mercury Cougar XR7

Generation Four - 1977-1979

1979 Mercury Cougar XR7
1979 Mercury Cougar XR7

There were radical marketing changes to to the Mercury lineup in 1977. although under the skin, there were few mechanical changes. The Montego name was no more, and all the mid size Mercurys' were named Cougars. There were now Cougar sedans, down to Opera windows, a lower-trim base coupe, and even a wagon (choice of steel-sided or "woody" Cougar Villager), for only the 1977 year.

Generation Five - 1980-1982

1981 Mercury Cougar LS Sedan
1981 Mercury Cougar LS Sedan

Generation Six - 1983-1988

1985 Mercury Cougar XR7
1985 Mercury Cougar XR7

Generation Seven - 1987-1988

1987 Mercury Cougar
1987 Mercury Cougar

Generation Eight - 1999-2002

2000 Mercury Cougar
2000 Mercury Cougar
2002 Mercury Cougar
2002 Mercury Cougar
2012 Mercury Cougar
2012 Mercury Cougar Concept

Compact

Comet - 1960-1977

The Comet was manufactured from 1960–1969 as a compact and a midsize from 1971-1977. The Comet was at based on the compact Ford Falcon initially, then on the mid-size Ford Fairlane and the last model based on the Ford Maverick. As a Mercury, early Comets featured better interior trim than the Falcons, and a somewhat longer wheelbase.

1967 Mercury Comet
1967 Mercury Comet

Capri - 1970-1974

The Mercury Capri was sold by Lincoln Mercury between 1970 and 1994. The Capri was marketed in the US as three different autos for more than three decades. The 1971–74 model Capri and 1976–77 Capri II were imports from Ford of Europe in Germany. They didn't feature any marque badging and each was essentially a Capri. The 1979–86 Capri was a re-styled Ford Mustang, created in the USA, and the last 1991–94 model was a convertible manufactured by Ford Australia.

1970 Mercury Capri
1970 Mercury Capri
1977 Mercury Capri Player Edition
1977 Mercury Capri Player Edition
1984 Mercury Capri
1984 Mercury Capri

Zephyr - 1978-1983

The mid-size Fairmont was marketed from the 1978 to the 1983 model years. The replacement for the Maverick, the Fairmont was marketed by Mercury as the Zephyr, which was a replacement for the Mercury Comet. Both The Fairmont and Zephyr comprised of two-door notchback sedans, four-door sedans, two door coupes, and five-door station wagons.

1981 Mercury Zephyr
1981 Mercury Zephyr

Topaz - 1984-1994

The Ford Tempo and its twin Mercury Topaz, are compacts that were manufactured during the model years 1984 to 1994. They were downsized replacements to the square shaped Ford Fairmont and Mercury Zephyr. The Tempo and Topaz were a piece of a plan to offer all the more ecologically friendly, fuel efficient, and more cutting edge styled models to contend with the European and Japanese imports. While it sold well, its advancement and streamlined design opened doors for the more earth shattering Ford Taurus. In 1995, they were replaced by The "world auto" platform marketed in the US as the Ford Contour and Mercury Mystique, furthermore by the bigger Ford Taurus and Mercury Sable.

1993 Mercury Topaz GS Coupe
1993 Mercury Topaz GS Coupe

Bobcat - 1975-1980

The Bobcat was a rebadged variation of the Pinto, starting in Canada with model year 1974 and 1975 in the United States. It was sold as a hatchback and also as a station wagon, using the Villager nameplate, and both offered a modified grille. The taillights were different on the hatchback. 224,026 Bobcats were manufactured from 1975 to 1980.

1976 Mercury Bobcat
1976 Mercury Bobcat
1980 Mercury Bobcat
1980 Mercury Bobcat

Pickups

Mercury M Series Pickups

The Mercury M-Series pickup truck was manufactured between 1946 and 1968 mostly for the Canadian market. Early models featured a higher output than the Ford flathead V8 motor and the badge was positioned above every Mercury grille. The M-Series was manufactured in Canada as smaller communities either had a Ford or a Lincoln-Mercury-Meteor dealer, however not both; a Mercury line offered more opportunities to sell trucks.

1947 Mercury Pickup
1947 Mercury Pickup
1952 Mercury M3 Pickup
1952 Mercury M3 Pickup
1955 Mercury M150 Pickup
1955 Mercury M150 Pickup
1956 Mercury 500 Truck
1956 Mercury 500 Truck
1959 Mercury M150 Pickup
1959 Mercury M150 Pickup
1966 Mercury M150 Pickup
1966 Mercury M150 Pickup
1966 Mercury M150 Pickup
1966 Mercury M150 Pickup

SUVs

Mountaineer - 1997-2010

The Mountaineer, a mid-size luxury sport utility vehicle (SUV) was sold by Mercury from 1997 to 2010. sharing many components with the Ford Explorer, the vehicles were for all intents and purposes indistinguishable from the Explorer. Externally, they were styled differently, and the Mountaineer featured a more upscale interior, Mountaineer's price was $1,000–$6,000 more than the Explorer. For the 2006 model year it was redesigned complete with a new frame, although looking pretty much the same as its past model.

1997 Mercury Mountaineer
1997 Mercury Mountaineer
2010 Mercury Mountaineer
2010 Mercury Mountaineer

Minivans

Villager - 1993-2002

The Villager is a minivan that was produced and promoted for the model years 1993–2002 by Nissan. The Villager was a rebadged variation of the Nissan Quest—a result of a joint venture amongst Ford and Nissan, fabricated at Ford's Ohio Assembly plant.

Noted for its inventive seating arrangements, the Villager offered a collapsing, removable, center seat (or a pair of bucket seats) alongside a non-removable, fold and-slide track-mounted back seat. The configuration allowed the back seat to slide forward to the center position for five-passenger seating, or totally forward against the front seats to make a bigger cargo space.

1999 Mercury Villager
1999 Mercury Villager

Concept Vehicles

Recommended Reading

Mercury Automobiles Reviewed by Gene Wright on . Rating: 5

Mercury Motor Cars Through the Years Reviewed by Gene Wright on . Rating: 5